Artwork

Indhold leveret af Daniel Murray. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Murray eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

MARKETING MEDICINE SERIES 👨🏼‍⚕️| Prescription for Curing Personalization Pains with Carina Pedersen, Sr. Lifestyle Marketing Manager at IPSY | Episode 5

34:32
 
Del
 

Manage episode 454982162 series 2803920
Indhold leveret af Daniel Murray. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Murray eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?

Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have?

Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it?

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Carina:

LinkedIn: https://www.linkedin.com/in/carinampedersen/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

471 episoder

Artwork
iconDel
 
Manage episode 454982162 series 2803920
Indhold leveret af Daniel Murray. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Daniel Murray eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

What do you do when you have personalization goals, a ton of first party data, and technical hurdles?

Carina Pedersen, Senior Lifecycle Marketing at IPSY, may have a solution: start investing in building up personal marketing campaigns. The way trends are looking, consumers want relevant messaging and it’s up to us to tailor it. What can we do given the data we have?

Plus, we talk about marketing automation platforms and how to leverage them. What’s the structure going to be? How do you make sure it’s going to be successful when you launch it?

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Carina:

LinkedIn: https://www.linkedin.com/in/carinampedersen/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

  continue reading

471 episoder

Tất cả các tập

×
 
Loading …

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Hurtig referencevejledning