Start Trusting Your Data: A Marketing Data Governance Framework For CMOs The Marketing Intelligence Show podcast

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Business Marketing Supermetrics

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Start Trusting Your Data: A marketing data governance framework for CMOs

1y ago 53:00

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MP3•Episode hjem

Indhold leveret af Supermetrics. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Supermetrics eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most marketing data problems are masquerading as data governance problems.

If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process.

Without a good governance strategy, data becomes a liability rather than an asset.

In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.

… continue reading

79 episoder

#Business #Marketing #Supermetrics

Artwork

Start Trusting Your Data: A marketing data governance framework for CMOs

The Marketing Intelligence Show

16 subscribers

published 1y ago

Del

MP3•Episode hjem

Indhold leveret af Supermetrics. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Supermetrics eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most marketing data problems are masquerading as data governance problems.

If you don’t know which campaigns are driving results, you should revisit your tagging setup. If you’re unsure who has access to what data, you need to improve your data-sharing process.

Without a good governance strategy, data becomes a liability rather than an asset.

In this episode, Evan Kaeding, Lead Solutions Engineer at Supermetrics, and Buki Froelke, Senior Product Manager at Google, will discuss how CMO can build a marketing data governance strategy and improve data quality.

… continue reading

79 episoder

#Business #Marketing #Supermetrics

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