How Top Consumer Brands Measure Marketing With Michael Kaminsky The Marketing Intelligence Show podcast

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How top consumer brands measure marketing with Michael Kaminsky

12M ago 37:21

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Indhold leveret af Supermetrics. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Supermetrics eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?"

In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.

On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.

Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.

Sign up for free: https://supermetrics.com/supersummit

… continue reading

79 episoder

#Business #Marketing #Supermetrics

Artwork

How top consumer brands measure marketing with Michael Kaminsky

The Marketing Intelligence Show

16 subscribers

published 12M ago

Del

MP3•Episode hjem

Indhold leveret af Supermetrics. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Supermetrics eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The most important thing for a CMO to figure out is this, "If I have one dollar to spend on advertising, where should I spend it, and how much will I get in return?"

In this episode, we chat with Michael Kaminsky to learn different ways brands can measure the incremental impacts of marketing and how to choose the right measurement approach.

On October 25th, we're bringing together top minds in marketing and data for a global virtual event—SuperSummit.

Join us for discussions on the latest trends in marketing data, including Generative AI, Big Data, and Measurement & Privacy.

Sign up for free: https://supermetrics.com/supersummit

… continue reading

79 episoder

#Business #Marketing #Supermetrics

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