A Backlash Against "purpose" In Marketing The Marketing Companion podcast

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A backlash against "purpose" in marketing

4M ago 37:01

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MP3•Episode hjem

Indhold leveret af Mark Schaefer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mark Schaefer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Too many companies are claiming to be beacons of social good and then not delivering. The result is a backlash against purpose-filled marketing, especially with young people. Mark Schaefer and Keith Jennings explore the current state of marketing and its role in our businesses and lives.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

… continue reading

304 episoder

#Companion #Media #Social #Mark Schaefer #Marketing #Business #Careers

Artwork

A backlash against "purpose" in marketing

The Marketing Companion

137 subscribers

published 4M ago

Del

MP3•Episode hjem

Indhold leveret af Mark Schaefer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mark Schaefer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Too many companies are claiming to be beacons of social good and then not delivering. The result is a backlash against purpose-filled marketing, especially with young people. Mark Schaefer and Keith Jennings explore the current state of marketing and its role in our businesses and lives.

Mark Schaefer is a strategy consultant, college educator, keynote speaker, and the author of 10 books including "KNOWN," “Belonging to the Brand,” and "Marketing Rebellion." His annual marketing retreat is The Uprising.

For more of Mark’s insights every week, subcribe to his award-winning blog.

Mark also offers classes in personal branding and professional speaking.

Keith Jennings is an executive and writer who equips professionals to serve with values, generosity, and social impact.He serves as vice president of community impact with Jackson Healthcare. Connect with him at https://www.linkedin.com/in/keithjennings/.

… continue reading

304 episoder

#Companion #Media #Social #Mark Schaefer #Marketing #Business #Careers

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