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How to Speak ABM: Episode 3 – Account Anthropology
Manage episode 274652534 series 107975
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Guests:
- Daniel Englebretson - Co-founder and Head of Client Services at Khronos
- Neha Shah - Director, Product Marketing at Salesforce Pardot
Resources:
- A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
123 episoder
Manage episode 274652534 series 107975
In this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee.
Guests:
- Daniel Englebretson - Co-founder and Head of Client Services at Khronos
- Neha Shah - Director, Product Marketing at Salesforce Pardot
Resources:
- A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1
123 episoder
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