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How Fanatics Scores the Perfect Play for Hyper Personalization
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Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.
123 episoder
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on February 23, 2022 11:18 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 255967888 series 107975
Imagine yourself at the NCAA championship game...if it were still going on... the atmosphere is on fire! It’s a buzzer beater win! Now, put yourself in the shoes of a marketer at Fanatics, a global licensing brand specializing in fan apparel. Your goal is to take advantage of this moment and every moment that matters for sports fans across the world. Fanatics is delivering campaigns to sports fans literally in seconds of a buzzer beater win. We brought in Jonathan Wilbur, Sr. Director, Global B2C CRM Technology & Operations at Fanatics to share best practices and how his small team delivers ~16B personalized messages a year and keeps the lights on during these high pressure events.
123 episoder
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