EP43: Why You Should Be Skeptical Of Claims That It Doesn't Work Anymore (whatever It Is). The Mark Butler Show podcast

Artwork

Business Marketing Online Business Personal Development Mark Butler Podcasting Education Solopreneurs

Player FM - Internet Radio Done Right

0-10 subscribers

Tilføjet eight år siden

Indhold leveret af Mark Butler. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mark Butler eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

<

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/action-academy-replace-the-job-you-hate-with-a-life-you-love">Action Academy | Replace The Job You Hate With A Life You Love</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/action-academy-replace-the-job-you-hate-with-a-life-you-love">Action Academy | Replace The Job You Hate With A Life You Love</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/action-academy-replace-the-job-you-hate-with-a-life-you-love">Action Academy | Replace The Job You Hate With A Life You Love</a></span> podcast artwork

1
Action Academy | Replace The Job You Hate With A Life You Love

for 2 dage sidenfor 2d ago

Dagligt

Ready to replace your 6-figure salary with real freedom? This is the podcast for high earners who feel stuck in jobs they’ve outgrown. If you’re asking, “How do I actually replace $10K–$20K/month so I can quit and never look back?” — welcome home. At Action Academy, we teach you how to buy small businesses and commercial real estate to create cash flow that actually replaces your job. Monday through Friday, you’ll learn from 7–9 figure entrepreneurs, real estate moguls, and acquisition pros who’ve done it — and show you how to do it too. Hosted by Brian Luebben (@brianluebben), who quit his 6-figure sales role in 2022 to build a global business while traveling the world. If you're a high-income earner ready to become a high-impact entrepreneur, this show is your playbook. Subscribe now and start your path to freedom — or keep pretending your job will get better someday....

The Mark Butler Show « »
EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is).

for 7 år siden 8:01

Del

MP3•Episode hjem

Indhold leveret af Mark Butler. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mark Butler eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work.

… continue reading

63 episoder

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

Artwork

EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is).

The Mark Butler Show

0-10 subscribers

published for 7 år siden

Del

MP3•Episode hjem

Indhold leveret af Mark Butler. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Mark Butler eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work.

… continue reading

63 episoder

#Business #Marketing #Online Business #Personal Development #Mark Butler #Podcasting Education #Solopreneurs

Tutti gli episodi

×

Artwork

1
EP63: You'd have to work hard to kill this business. 6:17

for 6 years siden6:17

6:17

Businesses have inertia. That means they're hard to get moving, but it also means it's hard to stop them once they're rolling.

Artwork

1
EP62: A message to the spouses and partners of aspiring entrepreneurs. 14:14

for 6 years siden14:14

14:14

I've had multiple conversations with new business owners whose spouses are worried (and occasionally antagonistic) about the time and money they're investing in the new venture. This episode is a note just for that concerned spouse.

Artwork

1
EP61: "I made this for you. Do you want it?" 11:05

for 6 years siden11:05

11:05

I stole that line from Seth Godin's new book, "This is Marketing." That one phrase -- "I made this for you. Do you want it?" -- captures so much about what it takes for new (and established) business owners to get out of their heads and into the real work of marketing. Episode 61 talks through the vulnerability and confidence it takes to stop fretting at your desk and start talking to the people you hope to serve.…

Artwork

1
EP60: A class for new coaches -- when to hire someone to do work for you, when to do it yourself, and when to hire a coach to guide you. 15:46

for 6 years siden15:46

15:46

I've been teaching some class to new (and new-ish) life coaches. In this episode of the show I pulled a 15-minute segment out of one of the classes where I talked about how new coaches should think about spending time versus spending money versus hiring coaches as they get their business off the ground.…

Artwork

1
EP59: Discounts? Bonuses? None of the above? 19:23

for 6 years siden19:23

19:23

Let's talk about the psychology offering discounts, bonuses, or neither in our sales process.

Artwork

1
EP58: Two kinds of goals, two kinds of goal tracking. 6:39

for 6 years siden6:39

6:39

How to use goals whose outcome you can control completely to achieve goals you can only influence with your effort.

Artwork

1
EP57: The market isn't saturated. There isn't too much competition. You're not behind. It's not "too late." 13:59

for 6 years siden13:59

13:59

This is your reminder to ignore anyone (including yourself) who might say "It's too late. The market is saturated. There's too much competition. Everyone who is going to succeed already succeeded."

Artwork

1
EP56: Beware of false financial finish lines. 16:50

for 7 years siden16:50

16:50

Some of your long term income and savings goals may be false financial finish lines. Episode 56 talks about making sure you're on the right track for the right reasons.

Artwork

1
EP55: I hired three new people. It's going great. So why am I so anxious? 18:13

for 7 years siden18:13

18:13

I've hired three new team members and they're doing a great job. This is great news, so why am I so anxious?

Artwork

1
EP54: The numbers are neutral. Our thoughts about the numbers are not neutral. 11:41

for 7 years siden11:41

11:41

If you show ten different business owners the same set of financials, you'll get ten different opinions about what the numbers mean. This is proof that the numbers are neutral -- they only get their meaning from us. Episode 54 explains why this is such a crucial insight.

Artwork

1
EP53: Go where your people are. 5:37

for 7 years siden5:37

5:37

I went to a six-day life coach training this week. The content was amazing, the connections and conversations were even better. There's nothing like getting into the same physical space as your ideal clients, spending quality time, and building relationships.

Artwork

1
EP52: A specialization lesson from my double root canal. 10:03

for 7 years siden10:03

10:03

This week I had the pleasure of a double root canal. During the procedure -- under the influence of all the drugs -- my mind naturally turned to marketing.

Artwork

1
EP51: Why you should challenge your basic assumptions for the sake of improved client experience. 7:33

for 7 years siden7:33

7:33

Last week I told you to set rules and guidelines for how you deliver your service. This week's message is to keep your mind open and change those rules when you realize they're built on faulty assumptions.

Artwork

1
EP50: Why the rules and boundaries you put in place for client work protect your clients more than you (and that's a good thing). 13:19

for 7 years siden13:19

13:19

I have a few rules (maybe more like best practices) I use in my service to ensure high quality and limit mistakes. On occasion I've broken those rules with the idea that I'm helping the client out. The reality is when you break the rules that protect the quality of your work, it's the client that suffers.…

Artwork

1
EP49: If you're struggling in your expertise-driven business (ie coaching or consulting), it's probably because you don't have expensive products and services. 10:24

for 7 years siden10:24

10:24

If you're a coach or consultant you need to have a high-four or low-five figure offering for your clients to buy. If you don't, you'll struggle to create sustainable cash flow. Episode 49 explains why.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP48: Action, Observation, Simplification, Documentation, Delegation 16:53

for 7 years siden16:53

16:53

This week I've been listening to a book called 'Work the Process' that reminded me that our lives and businesses are a system of systems. In this episode I share the system I've used to delegate some of the most complicated tasks in my business without any loss of quality or consistency.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP47: Service, specialization, and pushy upsells: a sprinkler repair story. 11:17

for 7 years siden11:17

11:17

This is the story of two sprinkler repair guys named Carl and Tyler. Each takes a very different approach to selling, and they get drastically different results.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP46: Would you be willing to do 274 grunt-work projects for the chance to work on one dream project? 7:09

for 7 years siden7:09

7:09

This week I met a film maker who described is career to me as "roughly 800 projects I wasn't very excited about and three dream feature films." That's approximately 274 projects he wasn't excited about for the chance to work on three he loved. Would you be willing to work that kind of ratio in your business?…

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP45: Why it's so important to understand your entrepreneurial personality type. 12:02

for 7 years siden12:02

12:02

This week I found out I'm not a Visionary, and that's okay.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP44: How to re-focus on the small set of activities that drive the majority of your success. 12:26

for 7 years siden12:26

12:26

It's way too easy to lose sight of (or just plain forget) the few strategies, tactics, and activities that have created disproportionate results in our business. Episode 44 helps us remember and re-focus on what really matters.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP43: Why you should be skeptical of claims that it doesn't work anymore (whatever it is). 8:01

for 7 years siden8:01

8:01

Sometimes clients tell me they've heard something "isn't working anymore." "People are tired of courses." "Email marketing doesn't work." Episode 43 explains why you need to maintain healthy skepticism when anyone is telling you something does or doesn't work.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP42: The CFO's perspective on why, when, and how to raise your coaching prices. 14:08

for 7 years siden14:08

14:08

A friend of mine has been under-pricing his coaching. Instead of just repeating the easiest business advice there is ("Raise your rates!"), we talked through the psychology of under-pricing and the way to right-price his services. Episode 42 recaps that conversation.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP41: How to figure out how much you can afford to spend on marketing. 18:21

for 7 years siden18:21

18:21

Your goal (and mine) should be to steadily and profitably increase the amount we spend on marketing. But there's no simple calculation that will tell you exactly what you can afford to spend. Episode 41 talks about how you can use quantitative and qualitative analysis to set your marketing budget with confidence.…

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP40: How niche selection shows up in your business financials. 15:58

for 7 years siden15:58

15:58

Usually marketing and business coaches are the ones talking about niche selection, but today it's the CFO who has a few things to say about why pursuing the right niche is so important.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP39: Why bank balances do and don't matter to your cash flow management. 10:40

for 7 years siden10:40

10:40

Your bank balances give you some important information about your business finances, but they're just a small part of the true picture.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP38: How to identify and improve the most important numbers in your business. 13:40

for 7 years siden13:40

13:40

Revenue and profit goals set the vision for our businesses, but the key to achieving that vision is identifying and executing your most important daily and weekly inputs. Episode 38 explains how.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP37: Why you will probably overpay your first significant hire, and how to avoid it. 17:12

for 7 years siden17:12

17:12

We're all looking to pay the right person the amount that gets the work done without draining the business's cash. Most of us (me included) overpay our first significant hire. Episode 37 explains why we do this and how to avoid it.

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP36: The most important question to ask the person who wants to be your business coach. 17:35

for 7 years siden17:35

17:35

Hint: The question is not "who did the amazing photography on your website?"

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP35: Bookkeeping 101: Understanding the difference between bookkeepers, CPAs, CFOs, financial advisors, and money coaches. 22:14

for 7 years siden22:14

22:14

Episode 35 walks you through all the different financial service providers that can help you in your business, how they want to help you, and when it's the right time to work with each of them. In this episode I also explain exactly how I benefit my clients and when it might be the right time to hire me.…

T

The Mark Butler Show

The Mark Butler Show podcast artwork

1
EP34: Bookkeeping 101: Let's talk about contractors vs employees and the what, how, why, and when of 1099 forms. 19:26

for 7 years siden19:26

19:26

Does the government consider your virtual assistant an employee or a contractor? Why does it matter? And what's the deal with 1099 forms, anyway? Episode 34 has the answers.

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Lyt til 500+ emner

Lyt til dette show, mens du udforsker