MVP121: Versus Games and the Secret Sauce

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

I've got D from Versus Games in San Francisco with me on today and one of the most consistent threads in our conversation on what makes Versus Games successful is marketing.

We kept coming back to how much D's marketing background shaped the business from the start and how important it is for game stores to have their marketing locked down if they want to grow in the future.

As you can probably guess, I couldn't agree more. Over the past year and half, I've been working with game stores to shape their marketing strategies and in that time helped them generate $100's of thousands in sales and add thousands of new subscribers to their email lists.

I've seen first hand what kinds of impacts effective digital marketing strategies can have on a business.

But the trouble is marketing is a big subject. It takes time and effort to learn all the different tools, and platforms, and principles.

And running a game store is a full time job in itself. Sometimes it can feel more like working two jobs at the same time. Especially now, during the busiest shopping season of the year!

And while I fully acknowledge the stress and pressure you're under right now leading up to Christmas, marketing your game store is not something you can ignore.

My goal is to make it easier for game store owners to leverage digital marketing and grow their businesses. If you just want someone to implement cutting edge digital strategies for your game store, we can do that for you. Head to manaversesaga.com/mma and book a time on the calendar and we'll happily put together a customized plan for you game store.

This time next week, you could have the frameworks and systems installed in your business that capture more email subscribers, drive more traffic to your website from Google, and sell directly with email campaigns and paid traffic.

The same powerful strategies that the major game retailers use to reach millions of customers every month.

But I've also been working on codifying what we do on a 1 to 1 basis with clients and making it more affordable and approachable. This is why I've created the Complete FLGS Digital Marketing Course. It's specifically designed to teach our systems in a way that's easy to implement by breaking everything down and making it step-by-step.

In the course I reveal exactly how we structure email campaigns, how we connect all the different platforms so that everything is integrated and automated as possible, how we build ads that sell directly to customers on Google and Facebook, how we improve webpages so they pull in organic traffic, and more.

All the techniques we use for our clients to increase their revenue and sell thousands of dollars of product online are in there.

Just to give you a quick idea of what kinds of strategies we're talking about, we recently set up Winning Campaign #2 (revealed in Module 5 of the course) in one client's business and in a mere 10 days and $100 in ad spend, generated over $2000 in sales!

The course is broken out into 21 days and each day there is a relatively short video walking you through one particular strategy or tool for you to implement in your business. By the end of the 21 days, you'll have all the pieces of the digital marketing puzzle put together for your game store.

On top of all that, you also get a bunch of resources along the way to help guide your marketing efforts, and the course includes four 30 minute coaching calls with me to use as you see fit.

We can go over your website, review your ads, or simply talk strategy. The coaching calls are yours to make sure you get everything implemented.

Whether you're a beginner or an experienced marketer looking to hone your skills, the Complete FLGS Digital Marketing Course has something for everyone.

Plus, with lifetime access and regular updates, you'll have all the resources you need to keep your marketing efforts up-to-date and effective.

Plus plus, you can save 51% off the price tag if you use the code "2023" to enroll before the end of the year!

You can check out the course at manaversesaga.com/flgs

With that said, let's dive into the interview!

Links

https://www.versusgamessf.com/

https://www.facebook.com/VersusGamesSF/

[e-mail]

https://twitter.com/Versus_Games_SF