Episode 95- How to deliver a Beta Coaching Programme

The Maeve Ferguson Podcast

Running a successful beta can be a game-changer.

Identifying Your Niche:

• It's crucial to deeply understand your niche and conduct in-depth research.
• Using AI and social media can help you identify your ideal client.

Defining the Problem You Solve:

• Your coaching should address a specific, tangible problem or desire.
• Use AI and social research to pinpoint this problem accurately.

Crafting Your Offer:

• Your offer is more than coaching; it's the entire package that gets clients results.
• Address objections, use bonuses, and make it a no-brainer.

Pricing Your Beta:

• For a beta, consider pricing it so clients feel they're getting incredible value.
• You can charge a low fee or even offer it for free if you want, but ensure participants are committed.

Audience Building:

• If not using paid traffic, build an organic audience by positioning yourself as an expert.
• Don't pitch; provide value and solutions in relevant groups.

Delivering Your Beta:

• Keep the beta timeframe reasonable; don't drag it out.
• Consider compressing content for faster feedback and testimonials.
• Adjust the delivery cadence as needed.

Volume Considerations:

• Determine how much content to deliver and the number of participants.
• A smaller, engaged group can lead to deeper transformations.
• Expect drop-offs; not everyone will complete the program.

Order of Delivery:

• Keep your beta program flexible; adjust content based on feedback.
• Identify gaps and eliminate unnecessary fluff.
• Get feedback from participants to fine-tune your program.

Go Live:

• Build excitement for your beta on social media.
• Ensure participants understand what's expected of them.
• Secure sign-ups and commitment for feedback.

Conclusion:

• Running a successful beta can set the stage for a thriving coaching program.
• Check out our on-demand training for more insights.
• Remember, it's time-sensitive, so act today!