Episode 84 - Crafting a Converting Flagship Offer

The Maeve Ferguson Podcast

Today, I want to talk about something that always reminds me of my hubby's business: pushing water up a hill. It may sound funny, but bear with me because it relates to the struggles some coaches face in selling their flagship coaching programs. You see, my business and my hubby's business couldn't be more different. I run a streamlined and organized online business that requires minimal manual work, while he runs a horse transport company. It's a manual, old-fashioned business where his drivers transport about nine animals per truck each week, coming from different locations across the UK and Ireland and going to various destinations. The logistics involved are mind-boggling—vet certificates, passports, purchase and sale transactions—all need to be managed before each of these animals can move. It's a quagmire that I'm grateful not to have in my own business. But every time my hubby talks about his business being like pushing water up a hill, it reminds me of coaches struggling to sell their flagship coaching programs. Without an offer that converts, running a coaching business feels like an uphill battle. It can lead to frustration, self-doubt, and questioning whether you're cut out for the online game. I've been there, and I remember what it's like. So, what does it take to have a converting flagship coaching offer? Let's dive into the essential elements: > Curriculum and Toolkits: Your offer must provide a clear path for your ideal clients to achieve the results they desire quickly. > Offer toolkits that make the process easier > Overcoming Objections and Support: Address your clients' objections head-on. Use bonuses and additional support to eliminate their concerns. > Find a balance between the lifestyle you want and the support your clients need. Continuity options and monthly recurring revenue are crucial. > Understanding Your Ideal Clients: Identify the pain points of your ideal clients. Craft an outcome that aligns with what they truly want. Avoiding common mistakes is equally important: > Ensure that the way you deliver your coaching aligns with the lifestyle you desire. Don't compromise your values, like time freedom, by building a time-intensive coaching model. > Understand and address the objections your potential clients may have. Failure to do so will result in missed sales opportunities. > Provide a clear and efficient path for your clients to achieve their desired results. Make it as easy as possible for them. > Find the right balance between pricing based on your expertise and experience, and what the market will bear. > Develop an effective system to attract and engage your target audience. A passive website won't be enough. > Validate your ideas and offers in the market before creating and launching them. > Understand the difference between what your clients need and what they want. Sell them what they want, but provide what they need in your coaching program so that they get what they want. To help you with all this, I've created the AI Powered Flagship Offer Blueprint. It's a four-step process to help frustrated coaches become in-demand coaches. The blueprint covers eliminating objections, understanding client desires, and avoiding common mistakes. You can access the training and create your converting flagship coaching offer within just seven days, leveraging the power of AI. Check it out here!