Jens Lennartsson: Founder of Paper Pushers

The Louis and Kyle Show

Jens Lennartsson is a former journalist and photographer turned newsletter expert.

He once sent out 400 miniature action figures of himself to potential clients around the world. Now, he runs all of his businesses from a tiny home outside of Gothenburg, Sweden that he built by himself.

This conversation covers:

00:00:00 - The Importance of Aligning Your Content with Your Audience

00:04:35 - Growing and Monetizing Your Newsletter

00:09:21 - Starting a Newsletter Agency

00:19:06 - Lessons from a Failed Viral Marketing Stunt

00:28:08 - Standing Out in Your Niche

00:41:44 - Building a Tiny House on a Farm Outside of Gothenburg, Sweden

Connect with Jens:

→ Instagram: https://www.instagram.com/jenslennartsson/?hl=en

→ Twitter: https://x.com/jenslennartsson

→ LinkedIn: https://www.linkedin.com/in/jens-lennartsson/

→ YouTube: https://www.youtube.com/@jenslennartsson/videos

→ Medium: https://medium.com/@jenslennartsson

→ Jens' Website: https://www.jenslennartsson.com/

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