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Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)
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In this episode, Shay Howe, the Chief Marketing Officer at ActiveCampaign. They discuss Shay's background in product design and engineering and how it has influenced his approach to marketing.
Shay emphasizes the value of being a generalist and problem solver and shares insights on hiring and managing a marketing team. They also explore the importance of strategic decision-making, self-awareness, and customer focus in driving company success.
The conversation touches on topics such as automation, creativity in marketing, and the use of AI. The episode concludes with both hosts expressing their gratitude for the engaging conversation.
Topics
- The importance of product-led growth
- Transitioning from generalists to specialists
- The importance of prioritization and trade-offs
- Mitigating conflicts caused by different working styles
- Growth in a mature market
- Product innovation and word-of-mouth
- The risk of inaction in marketing
- Using AI for Data Analysis
- AI in Marketing Automation
- The importance of automation in business
- Using behavioral and intent-based personalization
Show Links
- Visit ActiveCampaign
- Connect with Shay Howe on LinkedIn
- Connect with Alex Birkett on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
Some interviews you might enjoy and learn from:
Actionable Tips and Secrets to SEO Strategy with Dan Shure (Evolving SEO)
Building Competitive Marketing Content with Sam Chapman (Aprimo)
How to Build the Right Data Workflow with Blake Burch (Shipyard)
Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)
Purpose-Driven Leadership & Building a Content Team with Ty Magnin (UiPath)
Also, check out our Kitchen Side series where we take you behind the scenes to see how the sausage is made at our agency:
Should You Hire Writers or Subject Matter Experts?
How Do Growth and Content Overlap?
Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
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