Episode 167. Rebranding Can Grow Your Business. With Roxie Resali.

The Life Of KG

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Today we have Roxie Resali on the podcast. She shares her journey from law to lashes to aesthetics. She emphasises the importance of training and mentoring in the beauty industry and discusses her involvement in the Beauty and the Brand Female Collective which I had the pleasure of speaking at one of the events recently.

Roxie also talks about the challenges and rewards of running her own business, the significance of branding and rebranding, and the need for regulation in the aesthetics industry. She shares her plans for expanding her services and the training academy.

Takeaways

• Events and in-person connections are invaluable for networking and personal growth in business.

• Branding is crucial in the beauty industry, as it helps build trust and connect with clients.

• Rebranding can be a necessary step to align with personal growth and attract the right audience.

• Regulation in the aesthetics industry is needed to ensure safety and professionalism.

• Setbacks are part of the entrepreneurial journey, and resilience is key to overcoming challenges.

Chapters

00:00 Introduction and Background

04:28 The Importance of In-Person Connections and Events

23:47 The Significance of Branding in the Beauty Industry

30:07 Regulating the Aesthetics Industry

33:10 Expanding Services and Future Plans

Connect with Roxie here: www.roxieresali.com

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