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The Rise of the Tween Shopper

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Manage episode 438185894 series 2518362
Indhold leveret af The Wall Street Journal. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Wall Street Journal eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.

Further Reading:

- Teen Girls Are Spending Big. She Tells Them What to Buy.

- Why Tweens Are Obsessed With This $110 Sweatsuit

Further Listening:

- How the Stanley Cup Became the Internet's Favorite Water Bottle

- Teens Are Falling Victim to AI Fake Nudes

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

1308 episoder

Artwork

The Rise of the Tween Shopper

The Journal.

1,935 subscribers

published

iconDel
 
Manage episode 438185894 series 2518362
Indhold leveret af The Wall Street Journal. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Wall Street Journal eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Tweens, or kids aged 8 to 12, have learned to shop online. Brands are taking note. WSJ’s Chavie Lieber spoke to TikTok-er Demetra Dias and explains the impact of influencers like her on young shoppers and the brands that court them.

Further Reading:

- Teen Girls Are Spending Big. She Tells Them What to Buy.

- Why Tweens Are Obsessed With This $110 Sweatsuit

Further Listening:

- How the Stanley Cup Became the Internet's Favorite Water Bottle

- Teens Are Falling Victim to AI Fake Nudes

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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