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Turning a Family Legacy into a $100M+ Sign Empire with Jeff Young
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Indhold leveret af Jay Davis. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jay Davis eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Join us for a deep dive into the world of the signage industry with Jeff Young, Executive VP of Custom Electric Signs (YESCO) .
We explore the journey of a family-owned business, the evolution of advertising in the digital age, and the power of 'spectacle' in capturing audiences.
Plus, get an inside look at some of YESCO's major projects like the Olympic lighting and the Sphere project - the largest screen installation in the world! Don't miss this enlightening conversation!
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