Easy Interviews to Fine-Tune Your Legal Service (Legal Start-up 2 of 3) with Tony Karls - #98

The J. Sterling Hughes Show

Client interviews can revolutionize your law firm.
That's what happened at our firm, Sterling Lawyers.

In the second part of our 3-part series, I sit down with my partner and co-founder, Tony Karls, to reveal how early client interviews turned our struggling practice into a successful, growing firm.

We talked about:

• The surprising impact of "Molly," our ideal client mannequin (kinda cringy, actually)
• How client interviews reshaped our marketing strategy and service approach
• The unexpected insights we gained about client psychographics and buying behaviors
• Why longer intake calls became our secret weapon for building trust

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I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.
Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.
Here’s why.
My teammates and I envision transforming how family law clients are served.
And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.
So, follow me and ring that bell up top to get all my latest disclosures.
You can subscribe to "The J. Sterling Hughes Show" Podcast. I go into a ton of detail in the podcast.
My YouTube channel is @JSterlingHughes.
When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️
I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!