It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Jeff Hughes and Andy Meng on How Insurance Marketers are Leveraging Big Data
Manage episode 32824727 series 2651
Indhold leveret af A.M. Best Company. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af A.M. Best Company eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.
…
continue reading
69 episoder
Manage episode 32824727 series 2651
Indhold leveret af A.M. Best Company. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af A.M. Best Company eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.
…
continue reading
69 episoder
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