Ep228 - Putting TICS into your Content Creation

The Inside Story Podcast with April Adams Pertuis

Ever feel like creating content is way harder than it should be? Say hello to the TICS method—a ridiculously simple formula to keep your content fresh, engaging, and effective. TICS stands for Teach, Inspire, Connect, and Sell, the four pillars that make content creation a breeze. Whether you're writing emails, crafting social posts, or recording a podcast, this method will help you strike the perfect balance.

In this episode, I’m finally sharing a content strategy I’ve been using for years—but somehow never recorded a podcast about (oops!!). If you’d like a clear roadmap for making your audience stick around, engage, and buy, then this episode is for you.

Join me today as I share with you:

• 🔥 The secret sauce to content success? TICS! Learn why this four-part formula makes content creation foolproof.
• 💡 Why "just teaching" isn't enough. Discover how inspiration and connection make your audience actually care.
• 🛑 Stop making your audience feel like they're in school! Here’s how to balance education with engagement.
• 📢 Selling without feeling salesy. Spoiler: Storytelling is your best friend.
• 🚀 Content creation made EASY. Say goodbye to staring at a blank page—this formula does the thinking for you.

If you’re tired of struggling with content, the TICS formula is your new best friend. Give this episode a listen, take notes, and start using this simple yet powerful framework today! And hey—don’t keep this to yourself. Share this episode with a fellow entrepreneur who needs an easier way to create killer content.

Episode link:

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