260. Transforming White Label Partnerships Through AI Innovation, with Damian Papworth

The Innovative Agency

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3M ago 37:53

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Intro

Today’s episode welcomes Damian Papworth, founder and CEO of Globita. Damian, who began his career in finance and economics before transitioning to digital marketing, shares insights on the benefits of white labeling and how integrating AI tools can enhance agency operations and client services. Tune in to explore how these strategies can drive growth and innovation in the marketing industry.

What you will learn in this episode:

The benefits and operations of white label partnerships for agencies.
How AI is revolutionizing the marketing industry and client services.
The importance of clear roles and responsibilities in white label relationships.
Strategies for integrating AI into agency workflows.
How to maintain client-centric services while adapting to new technologies.
The significance of transparency in using AI tools with clients.
Strategic moves and industry insights for future-proofing your agency.

Bio

Born and raised in Melbourne, Australia, Damian Papworth started his career with a background in finance and economics, which led to roles administering superannuation processes for financial institutions at the turn of the millennium. However, Papworth didn’t feel challenged by the work and didn’t see a long-term path to professional growth.

Today, Damian is the CEO of Globital, a white label marketing services company that outsources marketing processes like SEO and PPC (Pay Per Click) for digital agencies all over the globe. Globital has offices in Australia, New Zealand, North America, Europe, South Africa, Pakistan, and the Philippines.

Globital has carved out a significant niche in digital marketing, evolving from Papworth’s small, accidental digital agency to a key player in the white label services sector.

Resources:

Website: https://www.globitalmarketing.com/
LinkedIn Personal: https://www.linkedin.com/in/damianpapworth/
LinkedIn Business: https://www.linkedin.com/company/globital/

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