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Building Inclusion at Scale w/ Sonia Thompson

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Manage episode 364178209 series 3286175
Indhold leveret af The Influencer Marketing Factory. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Influencer Marketing Factory eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? ⁠⁠Apply here

Show Notes:

(00:50) - Sonia's career focus

(02:18) - Attracting and retaining talent

(03:58) - Inclusive marketing podcast

(09:25) - Degree of representation across social media

(16:20) - Reimagined storylines and characters

(18:20) - Super Bowl representation example

(20:15) - Defining brand DNA

(26:08) - Brands embracing inclusivity

(31:05) - Operationalizing inclusion

(37:39) - Steps to becoming more inclusive as a brand

(44:00) - Deeper relationships

  continue reading

88 episoder

Artwork
iconDel
 
Manage episode 364178209 series 3286175
Indhold leveret af The Influencer Marketing Factory. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Influencer Marketing Factory eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? ⁠⁠Apply here

Show Notes:

(00:50) - Sonia's career focus

(02:18) - Attracting and retaining talent

(03:58) - Inclusive marketing podcast

(09:25) - Degree of representation across social media

(16:20) - Reimagined storylines and characters

(18:20) - Super Bowl representation example

(20:15) - Defining brand DNA

(26:08) - Brands embracing inclusivity

(31:05) - Operationalizing inclusion

(37:39) - Steps to becoming more inclusive as a brand

(44:00) - Deeper relationships

  continue reading

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