Brycent Johnson: Why Your Next Favorite Game Will Be On The Blockchain The Immutable Mindset podcast

53:21

(03:58) – Brycent’s accidental discovery ofWeb3 gaming (06:49) – How the financialization of Web3 gaming stunted the gameplay experience (07:45) – The over-prioritization of finance over the actual gameplay. (08:27) – The importance of community in Web3 gaming. (11:43) – The importance of meeting customers where they're at (13:08) – The misconception that the majority of Web3 NFT buyers are gamers. (13:40) –The importance of finding the target audience for a game (16:12) – Brycent signing with XSet as their first-ever Web3 gaming content creator (19:55) –Exploring the synchronization of gameplay, tokenomics, and financials (20:23)- Why Grit could go viral (21:13) – Why Gala games need to up their game (22:46) – Brycent’s experiences playing Wildcard and Alluvium. (25:09) – The disconnect between game studios and their audience, (26:51) –The importance of content creation and education in Web3 gaming and how to educate gamers in Web2 about Web3 (27:55) – Frictionless onboarding by giving away free NFTs and integrating with popular games (30:15) –Using data-driven metrics to make adjustments, rather than trying to solve for multiple assumptions at once. (32:46) – Brycent’s approach to working with Web3 games as a consultant and the importance of being compensated for his time and expertise. (37:51) – The importance of building sustainable communities in Web3 gaming and incentivizing community participation (41:33) Dead Drop is the best gaming experience today (44:16)- Brycent’s advice to aspiring content creators in the Web3 space…

The Immutable Mindset

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BEST OF: Sergio Silva: A Journey From Traditional Finance to NFT Degen 54:00

for 2 years siden54:00

54:00

(02:10) – Kevin introduces Sergio Silva to the Immutable Mindset. (03:14) – His thoughts of NFTs when they first came out. (05:00) – Kevin talks about Sergio’s Resident Degen title. (07:52) – Talking about transferable skills from institutional finance. (09:30) – Discussing the democratization of Finance. (14:07) – On being scammed and making people understand what a digital wallet is. (17:26) – Kevin talks about being scammed and (17:26) – Playing by the rules. (18:44) – What problem tokenization solves for institutions. (21:32) – Conversations with kids regarding web 3 and NFT (23:26) – Talking about the new NFT drop. (31:36) – The 4 central tenants of the NFT project (33:30) – On creating the collection. (35:25) – On receiving cautionary advice regarding NFT and blockchain. (38:02) – Talking about Nakamoto token. (40:34) – My advice of people about to get started in the crypto space. (42:01) – What does “do your own research” mean? (44:21) – Lightening round with Sergio Silva.…

The Immutable Mindset

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Art of the Blockchain with Sara Baumann - NFT Innovator, History-Inspired Artist, and Web3 Visionary (E21) 47:32

for 2 years siden47:32

47:32

In This Episode [01:13] Animated character named Nova as a bridge between Web3 space and traditional media. [03:07] Sara’s journey in the world of art [08:13] Explaining the concept of blockchain, Web3, and NFTs to family members who perceive it as "witchcraft" or magic [12:19] Sara's motivation behind creating the Women and Weapons Collection. [18:06] The prevalence of bro culture and toxic environment in the NFT space when Sara was a newbie. [19:04] The intention behind the Women and Weapons Collection to make it accessible and inclusive. [21:46] Evolution of the NFT Space: Observations on the progress and acceptance of women in the NFT space [25:47] The psychology and benefits of anonymity within the Web3 space [27:12] How Women and Weapons built an organic community [30:26] Positives and negatives of anonymity in the space [33:52] Sara’s biggest fears regarding the continued success of NFTs in terms of technology and art. [35:04] Verifying authenticity with NFC technology [35:41] Various use cases for NFC technology [39:21] Sara’s experience as a creator and navigating the volatility in the NFT market [40:48] The next phase of Women and Weapons, including a continued focus on storytelling [43:25] Sara’s aspirations for the impact of her project in the Web3 space and the wider world.…

The Immutable Mindset

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Brands, Consumers, and How Sam Ewen is Bridging their Gap to Web3 (E19) 52:54

for 2 years siden52:54

52:54

In This Episode [00:49] Introduction to Sam Ewen [03:01] Sam’s background and career journey [05:21] Lessons learned from early internships [06:46] Sam’s early career in music and tech [08:45] How digital advertising, and experiential marketing prepared Sam for Web3 [12:51] The current stage of Web3: Are we still in the early innings? [14:35] The uncertain future of Web3 [15:12] The evolving landscape of Web3: Differentiating between necessary and unnecessary applications of blockchain technology [16:27] Navigating the transition from Web 2.5 to Web3: Balancing practicality and idealism in adopting blockchain technology [17:47] The landscape for brands in Web3. [19:16] Nike's drop and the future of digital wearables [21:03] Mercedes' generative art drop [24:52] CoinDesk's experiential approach to consensus [26:03] Designing the Web3 programming and experience for the CoinDesk Consensus conference [28:55] Brand summit and future of Web3 [31:56] How to keep events more intimate [34:01] Consensus as the most meaningful event [39:31] The negative impact of the hype around cryptocurrency [46:24] CoinDesk studios' development initiatives [49:09] The natural evolution of Web2.…

The Immutable Mindset

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Omer Goldberg: An Unconventional Canvas: Art, Superpowers and a Digital Revolution (E18) 38:35

for 2 years siden38:35

38:35

In This Episode [02:13] Omer’s time at Meta and introduction to DeFi [06:20] Omer’s interest in blockchain technology and DeFi [09:12] Genesis of chaos labs [13:12] Raising funds and handling rejection. [14:35] Building a cloud platform [15:48] Working with DeFi protocols [21:00] The future of DeFi [23:12] The security model of DeFi protocols. [30:23] Regulatory clarity and security challenges [34:05] Exciting trends in Web3 [35:46] Chaos Labs and risk management for DeFi protocols…

The Immutable Mindset

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Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands 51:35

for 2 years siden51:35

51:35

In This Episode (01:17) – What’s going on with Binance? (03:47) – Apple’s new AR glasses: Vision Pro (09:06) – Max’s Italian heritage and what led to his interest in DeFi and self-custody. (10:45) – What led Max to work in the technology and the software industry (14:23) – Wild situations developers find themselves in (16:44) – Max’s transition to Salesforce (22:09) – The development of the Salesforce blockchain (28:59) - Salesforce Web3 studio (32:08) – How NFT management works and how it can be organized using Salesforce (35:10) – Diageo's NFT Strategy (40:03) – Analysing blockchain transactions and wallet activity for a direct targeting strategy. (42:56) –How real-world asset tokenization works and how it creates a real-world impact. (45:01) – How brands are starting to own more of the customer journey in Web3…

The Immutable Mindset

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Charles Stanton: Brands are Coming Onto the Blockchain Now (E20) 44:12

for 2 years siden44:12

44:12

In This Episode [03:12] Charles’ background and career journey [05:18] Charles’s conversation on NFT Investments with his spouse [06:44] Charles’s motivation with Web3 and potential projects, including Cardano. [08:55] The rebranding process from Bondly to Forj and the reasons behind it. [13:39] The reasons behind the greater affinity and engagement in the web3 space compared to traditional marketing approaches. [17:41] How brands can connect with the metaverse and facilitate ownership and Web3 integration. [18:43] Charles’ definition of the Web3 Metaverse [20:11]] The future of the Metaverse and brand experiences [24:55] Unique opportunities and challenges for brands exploring the Metaverse [27:06] How Forj fosters co-creation between fans and creators in the metaverse [30:12] Charless recommendations for breaking into Web3 from Web2 [34:28] The biggest threats to Web3 adoption and growth [39:21] Why Charles considers blockchain as a technological movement [40:37] Exciting innovations and projects that Forj is working on…

The Immutable Mindset

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Chris Ghent: The Automotive Industry Drives Blockchain's Next Big Surge (E16) 46:58

for 2 years siden46:58

46:58

In This Episode (01:45) – Web3 token unlocks (03:02) – Hong Kong opening crypto trading (04:43) – US labor report and global liquidity (07:39) – Chris' background (09:14) – Chris getting involved in Web3 technologies (12:35) – Practical applications of Web3 (14:00) – Chris’ thoughts on the onboarding of meme coins (14:29) – The potential dangers of NFTs (16:13) – How sports media and entertainment can onboard the masses to blockchain technology (18:28) – Blockchain in healthcare and finance (20:20) - Real use cases for blockchain technology (22:15) – The branding and marketing challenges in the blockchain industry (25:09) – Commercial sports team as a DAO (27:28) – The democratization of sports ownership through blockchain (29:56) – Why the automotive industry will play a big part in Web3 (31:28) – The potential use of NFTs as car titles and the implications for transactions and taxes. (33:34) – The importance of blockchain technology in protecting assets during natural disasters (34:56) – The need for real use cases and case studies (36:24) – Chris’ thoughts on the potential of Solana phone to onboard developers (39:41) Smart contracts and creator protection (43:27) Staying ahead in the blockchain and web3 industry (45:49) Chris’ upcoming product launch…

The Immutable Mindset

1
Evan Hansen: How Technology Has Caused a Tectonic Shift in Culture & Journalism (E15) 50:11

for 2 years siden50:11

50:11

In This Episode (00:27) – VEEcon 2023 (02:21) – Adoption and Kaizen. (05:15) – Lessons Adam learned from VEEcon 2023 (08:23) – Introduction to Evan Hansen (11:27) – Evan’s background in journalism and how he became interested in the Web3 space (15:48) – Disintermediation in media and the benefits and risks of having big media companies in between. (17:52) – The potential of AI in journalism (21:57) – Limitations and unpredictability of AI pattern recognition (25:13) – The potential of AI for the advancement of Web3 technology (28:02) – Turbo coin: NFT artist who used ChatGPT and a $60 budget to create a smart contract and a coin. (29:03) – Shit Coins and engaged communities (32:11) – The problem of misinformation and the potential of blockchain technology to combat it (36:24) – Creating a decentralized system for misinformation investigations and incentivizing participation. (39:21) – The benefits of blockchain for independent verification (40:34) – The political leanings of the media towards blockchain and crypto, and the regulatory stance in the US. (42:31) – The future of media and entertainment with Web3 technologies (45:38) – Evan’s upcoming projects and initiatives (47:04) – Diversifying with Art…

The Immutable Mindset

1
Brycent Johnson: Why Your Next Favorite Game Will Be on the Blockchain 53:21

for 2 years siden53:21

53:21

In This Episode (03:58) – Brycent’s accidental discovery ofWeb3 gaming (06:49) – How the financialization of Web3 gaming stunted the gameplay experience (07:45) – The over-prioritization of finance over the actual gameplay. (08:27) – The importance of community in Web3 gaming. (11:43) – The importance of meeting customers where they're at (13:08) – The misconception that the majority of Web3 NFT buyers are gamers. (13:40) –The importance of finding the target audience for a game (16:12) – Brycent signing with XSet as their first-ever Web3 gaming content creator (19:55) –Exploring the synchronization of gameplay, tokenomics, and financials (20:23)- Why Grit could go viral (21:13) – Why Gala games need to up their game (22:46) – Brycent’s experiences playing Wildcard and Alluvium. (25:09) – The disconnect between game studios and their audience, (26:51) –The importance of content creation and education in Web3 gaming and how to educate gamers in Web2 about Web3 (27:55) – Frictionless onboarding by giving away free NFTs and integrating with popular games (30:15) –Using data-driven metrics to make adjustments, rather than trying to solve for multiple assumptions at once. (32:46) – Brycent’s approach to working with Web3 games as a consultant and the importance of being compensated for his time and expertise. (37:51) – The importance of building sustainable communities in Web3 gaming and incentivizing community participation (41:33) Dead Drop is the best gaming experience today (44:16)- Brycent’s advice to aspiring content creators in the Web3 space…

The Immutable Mindset

1
John Kraski and Justin Shenkarow: The Current State of Things in Web3 (E13) 55:16

for 2 years siden55:16

55:16

In This Episode (00:46) – Kevin and Adam’s experiences with investing in meme coins and the psychology behind FOMO (04:21) – The importance of narrative in the culture of meme coins. (05:22) – The power of getting involved/onboarding (08:51) – John’s experience moving to Dubai, finding a place to live, and adjusting to life in a new city. (11:27) – The cleanliness of Dubai and how it compares to other places in the world. (13:03) – Justin’s journey and what he does in the Web3NFT space (15:44) – The future of NFT conferences and satellite events, and the importance of community building and networking in the NFT world (17:35) – State of the market for PFP NFTs and the challenges of mass adoption and community building. (21:11) – Web3 Animation Studio and the tech behind NFTs (23:16) – How NFTs are revolutionizing storytelling and community engagement in the entertainment industry (24:47) – Big brands and NFTs: Thoughts on their strategies and ROI. (26:36) –The importance of being agile and pivoting in the cryptocurrency space to listen to customers (27:54) – The negative impact of scams and negative PR on NFTs (31:32) – Thoughts on mass adoption in the cryptocurrency space (32:14) – How Web3 will achieve mass adoption, the role of AI, and the potential of a cartoon to introduce NFTs to the mainstream. (34:53) – The different strategies that big brands are using to build a presence in the metaverse and the potential challenges (38:35) – How big brands like Mastercard and Apple are waiting to enter the crypto (42:51) – Why is Metaverse not ready for mass adoption yet? (43:32) – Predictions on when mass adoption will happen (44:16) – Experimental Phase of Metaverse and the Future of metaverse (45:23) – Bitcoin Ordinances and NFTs (47:50) – The biggest threat to the future of the metaverse growing and mass adoption…

The Immutable Mindset

1
Blake Jamieson: From Passion to Purpose: The Artists Risk is Not Trying 56:57

for 2 years siden56:57

56:57

In This Episode (01:12) – Kevin and Adam share insights from their trip to Consensus 2023 (07:03) – Kevin and Adam welcome Blake to The Immutable Mindset (10:23) – Blake talks about getting into digital marketing (12:27) – Blake introduces the role of his parents (13:46) – Using the traditional digital marketing route to learning (17:23) – Creating the spaces where creativity happens (23:17) – What is Blake’s latest contribution to creative art? (24:32) – Artwork and Web3: The 10K generative project (26:11) – Reimagining baseball cards with Project 2020 and Project 70 (27:50) – Blake’s mystery boxes (29:18) – Starting iconic baseball cards at Topps (31:31) – The memory box: Where it all started (33:52) – Looking for the magic glove in Brooke’s bag (36:12) – What does Blake like to use to create art? (39:16) – Meeting Jared and getting into creating art for athletes (40:40) – Getting bastardized by the bastards (40:57) – How digital marketing came in handy with creativity (46:23) – Bringing the sports world and the art world together (49:41) – Discovering the plight of an artist with Blake (53:40) – Building the creative sanctuary…

The Immutable Mindset

1
Lacey Kaelani: Transforming Web3 Job Search 48:09

for 2 years siden48:09

48:09

In This Episode (02:36) – Adam and Kevin discuss with Lacey where it all started (07:37) – Lacey talks about her internship experiences (11:12) – The logical correlation between casting and recruiting (13:47) – Adam, Kevin, and Lacey do a podcast role play (16:26) – Lacey talks about the birth of Casting Depot (24:38) – The origin of Metaintro (27:14) – What exactly is Web3? (29:10) – How the whole idea behind Metaintro works (36:10) – The big challenges with hiring people at Web3 (42:39) – How Lacey looks for potential investors…

The Immutable Mindset

1
Lin Dai: Unlocking the Possibilities of Blockchain, NFTs and Web3: The Visionary CEO @ One Of 53:35

for 2 years siden53:35

53:35

In This Episode (01:29) – Kevin and Adam discuss Adidas launching their NFT collection. (02:09) – Discussing London Stock Exchange now offering a Bitcoin derivative. (03:16) – On Japan going full Web3 and Hong Kong following suit. (03:55) – On France supporting DeFi with regulations and Ethereum going up. (05:44) – On mobile being the gateway for mass adoption and white-hat hackers. (09:05) – Discussing the current state of things in the blockchain space. (11:19) – How the conversation has changed around the regulatory environment in this bear market. (14:45) – How brands should integrate their products into Web3. (19:50) – The resistance point to Web3, from a corporate leader's decision-making standpoint (25:30) – Whether an app of apps will finally make people understand the blockchain space. (29:54) – The infancy of the blockchain space and big brands' long-term strategy. (32:56) – Lin talks about his company and their current and future plans. (41:05) – What inspired Lin to focus on green NFTs and blockchains? (45:16) – Expanding on what is Power Mint. (48:23) – Lin’s advice to people and companies on how to enter the Web 3 and Blockchain space.…

The Immutable Mindset

1
Sam Huber: Revolutionizing Advertising: A Journey into the Metaverse: Founder @ Landvault 44:20

for 2 years siden44:20