Episode 21 - Prof. G Shainesh Discusses Marketing Insights & Disruptions In Business Models The IIMB podcast

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Podcasting Education IIMB

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Episode 21 - Prof. G Shainesh discusses Marketing insights & disruptions in Business Models

2y ago 27:31

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Indhold leveret af The IIMB Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The IIMB Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.

… continue reading

24 episoder

#Podcasting Education #IIMB

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Episode 21 - Prof. G Shainesh discusses Marketing insights & disruptions in Business Models

The IIMB Podcast

published 2y ago

Del

MP3•Episode hjem

Indhold leveret af The IIMB Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The IIMB Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In the 21st episode, Prof. Shainesh, discusses his coauthored classic marketing management book with Professor Philip Kotler, Kevin Keller, Alexander Chernev, and Jagdish Sheth. The book is regarded as the bible of marketing, the book talks about the disruptions in industries and business models due to digitalization globalization, growth in eCommerce, digital communication, the impact of social media, and the widespread use of data analytics and artificial intelligence. The talk gives insights into the various aspects of digital marketing, from its evolution to the way forward.

… continue reading

24 episoder

#Podcasting Education #IIMB

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