Housing Sector Podcast Episode #19 - Sarah Wilson

The Housing Sector Podcast

In this episode, we explore the increasingly common use of surveys within the housing sector with Sarah Wilson, a leading expert in social housing. While surveys are often relied upon as a tool for collecting feedback, we question whether housing associations are truly using the information gathered or simply ticking a box. Are these surveys being acted upon, or are they just a formality with little impact on the services that residents receive?
We also dive into the issue of survey engagement, asking whether residents only respond when they are either extremely pleased or extremely angry. This narrow range of feedback means housing providers may be missing out on valuable data from the middle ground—those residents who are neither overly satisfied nor deeply dissatisfied. In this conversation, we discuss strategies that can help engage residents at all levels, ensuring that the surveys provide a fuller picture and lead to real improvements in housing services.
Sarah offers insights from her work with Social Housing UK, highlighting ways to better engage residents in meaningful, actionable ways. Whether you're a housing provider or a resident, this episode offers valuable lessons on making survey data work harder and ensuring it leads to tangible results.
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