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032: Transitioning To A Virtual Practice With Dr. Brian Mowll
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“At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that,” explains Dr. Brian Mowll, Founder and Medical Director of Sweet Life Diabetes Health Centers, host of the Mastering Blood Sugar podcast, and one of the top 50 functional medicine doctors in the world.
Transitioning to a virtual practice can be a scary step to make, and it won’t happen overnight. If your goal is to run a successful online-only practice, there are several important things to consider.
In this episode, Dr. Brian discusses his own transition from a series of brick and mortar practices to a fully virtual practice. He shares the benefits of being seen as an expert in a specific area, especially when trying to develop trust with people solely online. By providing additional value to potential customers through a Facebook group, regularly updated blog, a podcast, and anything along those lines, you can foster trust in your expertise.
Quotes
- “The more you dive into one area, the more confidence it gives you.” (18:53-18:55 | Dr. Brian)
- “What can I teach people over eight weeks, one topic a week, that it's not going to transform their life maybe, but it's going to give them all the tools to transform their life?” (22:44-22:54 | Dr. Brian)
- “That first five to 10,000, lead email list generally can be a slow process, unless you've got a lot of money to throw into paid traffic, which if you already have a very profitable practice, that would be a good way to build your list much more quickly.” (25:42-26:03 | Dr. Brian)
- “That's how you build that expertise over time whether it's YouTube videos or a Facebook group with regular posts and a lot of value that you're putting into there.” (27:26-27:35 | Dr. Brian)
- “At least take one big step as often as you possibly can as you're moving towards your goals. It's a lot to ask somebody to shut down their brick and mortar practice and open up a virtual practice the next month, but you can take a step towards that.” (36:29-36:47 | Dr. Brian)
Links
Connect with Dr. Brian Mowll:
Website: https://drmowll.com/
Podcast: https://masteringbloodsugar.buzzsprout.com
Facebook: https://facebook.com/sweetlifecenters
Instagram: https://instagram.com/drmowll
Twitter: https://twitter.com/drmowll
YouTube: https://youtube.com/drbrianmowll
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