Ep #467 Asim Razzaq: How to Save Money on Cloud Software: Smart Strategies!

The Growth and Scaling Podcast with Todd Westra

📍Full episode details here: https://links.growthandscaling.com/467

Asim Razzaqis the Co-founder and CEO of Yotascale, a tech entrepreneur focused on solving critical problems. He believes in creating "painkiller" solutions—essential products customers can’t live without—rather than nice-to-have features. Asim advises founders to target a niche, ensure demand, and focus on execution, avoiding distractions like competition or vanity metrics.

His key highlights include his focus on execution over hype, advising against getting distracted by competition or vanity metrics. He stresses the importance of aligning with the right customers, tracking the metrics that matter, and surrounding oneself with the right people and mentors. He emphasizes the value of honesty, self-reflection, and adjusting to what's working and what's not

The challenges he highlights for founders involve staying disciplined and focused on solving real problems, avoiding distractions, and navigating the complexities of monetization and product-market fit. Ultimately, Asim Razzaq advocates prioritizing real solutions and building businesses grounded in solving urgent, persistent pain points.

Asim Razzaq’s shoutout goes to mentors, team members, and advisors who guide, challenge, and support founders. He values collaboration and honest feedback from those who help him stay focused on solving real problems and executing effectively.

Ways to connect with Asim Razzaq:

🔗 Website: https://yotascale.com/

🔗 Company Twitter: https://x.com/yotascale

🔗 YouTube: https://www.youtube.com/@yotascale

🔗 Personal LinkedIn: https://www.linkedin.com/in/asimrazzaq/

🔗 Company LinkedIn: https://www.linkedin.com/company/yotascale/

What’s in this episode:

• 00:00 Intro
• 01:38 Who is our guest for today
• 01:50 What does his company do
• 03:36 How does he help companies save money
• 04:34 What problem led him to start his business
• 06:43 Where did the biggest costs come from
• 09:03 How did his company evolve
• 11:52 What key lessons did he learn
• 13:29 captainscouncil.com
• 15:51 What advice does he have for startups
• 21:58 How should founders approach customer discovery
• 24:23 What’s the risk of building without customer feedback
• 27:04 How do founders identify real pain points
• 27:34 What signals show a product is truly needed
• 28:07 Why is starting with a platform a mistake
• 29:26 Should founders focus on competitors or execution
• 30:38 Where should founders prioritize their time
• 32:52 How can founders validate their market
• 33:16 What mindset helps founders succeed
• 33:39 Why is customer-driven growth important

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👉 I highly suggest you watch this entire exchange between Asim Razzaq and ⭐️Todd Westra 📈

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