Tenzo Tea: The Athlete-Backed Brand Stirring Up a Matcha Revolution

The Grow Wire Podcast

Robbie Page takes us on his journey from playing professional volleyball to founding Tenzo Tea, a matcha green tea company, specializing in organic and ceremonial matcha from Japan. Page takes us back to the beginning, explaining how he and co-founder Steve O’Dell came up with the idea for a matcha green tea company (3:25), which all started when they were playing collegiate volleyball together at the University of California, Los Angeles--an experience that assisted them in entrepreneurialism (10:26). Page then dives into everything there is to know about matcha green tea (13:02), including its lack of popularity when they first started the company in 2016 (14:35). He recalls bootstrapping their way through the first year of starting the company (20:38) and how they ultimately got the product into coffee shops in southern California (27:02). He talks about Tenzo’s go-to-market strategies, including e-commerce (32:07), and its current mix of revenue between direct-to-consumer and wholesale distribution (40:37). Page concludes with his vision for the future and whether he sees Tenzo taking a step outside of matcha (44:30). Stay tuned for all of that and more!

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Tenzo Tea
Website: https://www.morningbrew.com/

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LinkedIn: https://www.linkedin.com/in/robbie-page-35a519110/

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