BABOYOT with Sara Hauman of The Tiny Fish Co: How a Top Chef is Prioritizing Financial Security and Her Commitment to Sustainability Over Growth

The Good Food CFO podcast

As a Good Food Founder, you will face many challenges as you work to grow your business. Staying true to your mission and vision is essential to being grounded in that work.

In this episode, Sarah is joined by Sara Hauman, Founder of The Tiny Fish Co. to discuss her vision for bringing the same values of sustainability and quality she stands by in a professional kitchen to the retail world.

Sara shares her journey into CPG, which began with her desire to find a more balanced and fulfilling career outside of the restaurant industry. After appearing on Top Chef, she decided to pursue her passion for canned fish and started her own brand.

They discuss:

• Why Sara believes that staying true to oneself and doing things in a way that aligns with personal values is more important than pursuing maximum profitability.

• What it can look like to prioritize financial security and a healthy work-life balance.

• How a business can be a side hustle rather than a full-time venture if it aligns with personal goals and priorities.

• Sara’s commitment to education and consumer awareness on making sustainable choices about seafood and understanding the impact of the fishing industry.

• How she has adapted to customer feedback

• And more!

Connect with Sara

Website: The Tiny Fish Co

Instagram: @thetinyfishco

Instagram: @chefsara_h

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