Vera Bradley’s CEO And CMO On The 'fine Art’ Of Transforming A 42-year-old Brand The Glossy podcast

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Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

3M ago 39:20

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Indhold leveret af The Glossy Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Glossy Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Last week, for the first time in its 40-plus-year history, the bag brand Vera Bradley revealed a 360-degree rebrand. Updates include a new logo, new products, new in-store and online experiences, and a new ambassador: actress and singer Zooey Deschanel.

Days prior, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss how the brand’s fresh look and feel play into the Project Restoration growth plan set by Ardrey last year. They also shared the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.

… continue reading

557 episoder

#Business #Fashion and Beauty #Arts #Week In Review #Business News #News

Artwork

Vera Bradley’s CEO and CMO on the 'fine art’ of transforming a 42-year-old brand

The Glossy Podcast

74 subscribers

published 3M ago

Del

MP3•Episode hjem

Indhold leveret af The Glossy Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Glossy Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Last week, for the first time in its 40-plus-year history, the bag brand Vera Bradley revealed a 360-degree rebrand. Updates include a new logo, new products, new in-store and online experiences, and a new ambassador: actress and singer Zooey Deschanel.

Days prior, Glossy sat down with the company’s president and CEO, Jaqueline Ardrey, and CMO, Alison Hiatt, to discuss how the brand’s fresh look and feel play into the Project Restoration growth plan set by Ardrey last year. They also shared the challenges of reaching new audiences while retaining existing customers, and making big changes under the watchful eye of investors as a publicly traded company.

… continue reading

557 episoder

#Business #Fashion and Beauty #Arts #Week In Review #Business News #News

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