))
Episode 18 - A Luxury Brand in the Metaverse
Manage episode 372373564 series 3369669
Indhold leveret af The Gage. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Gage eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Our CEO speaks to Ali Walker, Chief Creative Officer at Asprey Studio, the luxury brand that recently got involved in non-fungible tokens or NFTs. They discuss Asprey’s recent partnership with Bugatti, Web 3.0 as it relates to luxury brands, and whether Asprey has any plans to delve into the Metaverse.
🎧Link to our other podcasts: https://www.greengage.co/podcasts
ABOUT ASPREY
Asprey International Limited, formerly Asprey & Garrard Limited, founded in 1781 is a United Kingdom-based designer, manufacturer and retailer of jewellery, silverware, home goods, leather goods, timepieces, and a retailer of books. Asprey's flagship retail store is located on Bruton Street, Mayfair in London, United Kingdom
HIGHLIGHTS
▶ How the 242-year-old Asprey luxury brand is approaching Web3.0 and the Metaverse
▶ Building an NFT community in the luxury industry
▶ IP consideration for luxury brands engaged in crypto projects
TIMESTAMPS
00:00 Intro
01:09 Ali's background
02:32 How to bring the traditions of a 240-year old brand into the digital age?
06:41 The IP considerations in the partnership with Bugatti
08:04 How Asprey’s NFT community differs from their traditional customer base
10:26 Asprey's approach to digital partnerships
11:09 How is digital wealth evolving?
12:41 The Metaverse effect
14:47 The value of IP in the Metaverse for brands
16:25 English Law as a setting up the intellectual property
🎧Link to our other podcasts: https://www.greengage.co/podcasts
ABOUT ASPREY
Asprey International Limited, formerly Asprey & Garrard Limited, founded in 1781 is a United Kingdom-based designer, manufacturer and retailer of jewellery, silverware, home goods, leather goods, timepieces, and a retailer of books. Asprey's flagship retail store is located on Bruton Street, Mayfair in London, United Kingdom
HIGHLIGHTS
▶ How the 242-year-old Asprey luxury brand is approaching Web3.0 and the Metaverse
▶ Building an NFT community in the luxury industry
▶ IP consideration for luxury brands engaged in crypto projects
TIMESTAMPS
00:00 Intro
01:09 Ali's background
02:32 How to bring the traditions of a 240-year old brand into the digital age?
06:41 The IP considerations in the partnership with Bugatti
08:04 How Asprey’s NFT community differs from their traditional customer base
10:26 Asprey's approach to digital partnerships
11:09 How is digital wealth evolving?
12:41 The Metaverse effect
14:47 The value of IP in the Metaverse for brands
16:25 English Law as a setting up the intellectual property
34 episoder
Del
