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The Future of Podcast Measurement

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Manage episode 418352639 series 3484565
Indhold leveret af Dave Jackson & Daniel J Lewis, Dave Jackson, and Daniel J Lewis. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dave Jackson & Daniel J Lewis, Dave Jackson, and Daniel J Lewis eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.

We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.

Your Hosts

Find Dave at schoolofpodcasting.com

Find Daniel at theaudacitytopodcast.com

Support The Show

Daniel

Podgagement - Boost Your Audience Engagement

Social Subscribe and Follow Plugin

Dave

Buy Dave a Coffee

Join the School of Podcasting

Profit From Your Podcast Book

Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

OP3 Stats

https://op3.dev/

Podcast 2.2 Standards

https://iabtechlab.com/standards/podcast-measurement-guidelines/

Podcast Certified Companies (it shows compliant....)

https://iabtechlab.com/compliance-programs/compliant-companies/#

  continue reading

45 episoder

Artwork
iconDel
 
Manage episode 418352639 series 3484565
Indhold leveret af Dave Jackson & Daniel J Lewis, Dave Jackson, and Daniel J Lewis. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dave Jackson & Daniel J Lewis, Dave Jackson, and Daniel J Lewis eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.

We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.

Your Hosts

Find Dave at schoolofpodcasting.com

Find Daniel at theaudacitytopodcast.com

Support The Show

Daniel

Podgagement - Boost Your Audience Engagement

Social Subscribe and Follow Plugin

Dave

Buy Dave a Coffee

Join the School of Podcasting

Profit From Your Podcast Book

Mentioned in This Episode

The Audacity to Podcast

School of Podcasting

OP3 Stats

https://op3.dev/

Podcast 2.2 Standards

https://iabtechlab.com/standards/podcast-measurement-guidelines/

Podcast Certified Companies (it shows compliant....)

https://iabtechlab.com/compliance-programs/compliant-companies/#

  continue reading

45 episoder

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