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The Future of Podcast Measurement
Manage episode 418352639 series 3484565
Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.
We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.
Your Hosts
Find Dave at schoolofpodcasting.com
Find Daniel at theaudacitytopodcast.com
Support The Show
Daniel
Podgagement - Boost Your Audience Engagement
Social Subscribe and Follow Plugin
Dave
Mentioned in This Episode
OP3 Stats
Podcast 2.2 Standards
https://iabtechlab.com/standards/podcast-measurement-guidelines/
Podcast Certified Companies (it shows compliant....)
https://iabtechlab.com/compliance-programs/compliant-companies/#
45 episoder
Manage episode 418352639 series 3484565
Today's episode looks at podcast measurement standards. We discussed the challenges of open-source analytics, the critical need for integrity in data, and how industry standards like IAB certification are shaping the landscape.
We explored how these measurements impact both podcasters and advertisers. Our conversation also underscored the necessity of community support in fostering sustainable models that respect creators and listeners.
Your Hosts
Find Dave at schoolofpodcasting.com
Find Daniel at theaudacitytopodcast.com
Support The Show
Daniel
Podgagement - Boost Your Audience Engagement
Social Subscribe and Follow Plugin
Dave
Mentioned in This Episode
OP3 Stats
Podcast 2.2 Standards
https://iabtechlab.com/standards/podcast-measurement-guidelines/
Podcast Certified Companies (it shows compliant....)
https://iabtechlab.com/compliance-programs/compliant-companies/#
45 episoder
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