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Why Reach is upbeat about online ads despite the big cookie switch-off

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Manage episode 397528987 series 3406922
Indhold leveret af Chris Stone and New Statesman Media Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Stone and New Statesman Media Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.


Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoder

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Manage episode 397528987 series 3406922
Indhold leveret af Chris Stone and New Statesman Media Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Stone and New Statesman Media Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Reach group director of digital Terry Hornsby is at the forefront of the journey away from third-party cookies at the UK’s largest commercial news publisher.


Hornsby told Press Gazette's Charlotte Tobitt the three pillars that will help Reach grow digital revenues through this monumental shift to the open web, discussed why trusted premium publishers will come out on top and issued a call for more industry collaboration.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoder

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