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The Atlantic's winning subscription strategy with CEO Nicholas Thompson

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Manage episode 415932879 series 3406922
Indhold leveret af Chris Stone and New Statesman Media Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Stone and New Statesman Media Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.


CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

85 episoder

Artwork
iconDel
 
Manage episode 415932879 series 3406922
Indhold leveret af Chris Stone and New Statesman Media Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Stone and New Statesman Media Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The Atlantic has become profitable after years in the red and marked the major milestone of reaching one million subscribers, it announced in April.


CEO Nicholas Thompson joined Press Gazette to discuss the subscription strategy behind The Atlantic's recent success, how advertising fits in, the search for an elusive third revenue stream, and what goals he might set for the business next.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

85 episoder

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