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Bonnier News CEO on power of bundles and personalisation

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Manage episode 429492031 series 3406922
Indhold leveret af Chris Stone and New Statesman Media Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Stone and New Statesman Media Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.

It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.

Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.



Hosted on Acast. See acast.com/privacy for more information.

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80 episoder

Artwork
iconDel
 
Manage episode 429492031 series 3406922
Indhold leveret af Chris Stone and New Statesman Media Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Stone and New Statesman Media Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.

It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.

Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episoder

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