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Eric & Denise Steilberger with Fudge De Fûge
Manage episode 395725116 series 2928125
Eric & Denise Steilberger of Ocala, FL sell fudge with their cottage food business, Fudge de Fûge.
I’m excited to finally have a fudge business on the show!
I’ve always thought that fudge only sells well during the holidays, but Eric and Denise have proven me wrong.
They sell fudge all year long, and they sell a LOT of fudge to their loyal customers!
In this episode, you’re going to love hearing their very unique story, as well as the lessons they learned over decades of experience in the food industry.
What You’ll Learn
- How they sell fudge all year round, even in a hot climate
- Why it’s important to train your customers
- The inspiration behind their creative product names
- How your product names can affect sales
- Many of their very unique fudge flavors, and how they come up with them
- Why you should avoid saying “no” to a customer
- The benefits of giving out fudge samples
- Why business is personal, and how to integrate yourself into your online presence
- What influenced their decision to start a fudge business
- The importance of having fun in your business
- Why you should be proactive and unafraid when you see an opportunity
- The most important thing to do when starting your business
Resources
Fudge De Fûge website (Facebook | Instagram | Google Maps)
Facebook Page (Ocala Fudge Lovers)
Sponsor
Don’t miss Castiron’s 2024 new year pricing special: try it for free, and then pay only $1/month for the rest of the year!
Castiron is the easiest online store builder that I have ever seen, built just for cottage food entrepreneurs like you.
With Castiron, you can create a professional looking store in just minutes and make it easier than ever for customers to support your business. Best of all, there are no setup fees, subscription fees, or listing fees.
Set up your store for free at castiron.me/forrager
Get full show notes and transcript here: https://forrager.com/podcast/106
128 episoder
Manage episode 395725116 series 2928125
Eric & Denise Steilberger of Ocala, FL sell fudge with their cottage food business, Fudge de Fûge.
I’m excited to finally have a fudge business on the show!
I’ve always thought that fudge only sells well during the holidays, but Eric and Denise have proven me wrong.
They sell fudge all year long, and they sell a LOT of fudge to their loyal customers!
In this episode, you’re going to love hearing their very unique story, as well as the lessons they learned over decades of experience in the food industry.
What You’ll Learn
- How they sell fudge all year round, even in a hot climate
- Why it’s important to train your customers
- The inspiration behind their creative product names
- How your product names can affect sales
- Many of their very unique fudge flavors, and how they come up with them
- Why you should avoid saying “no” to a customer
- The benefits of giving out fudge samples
- Why business is personal, and how to integrate yourself into your online presence
- What influenced their decision to start a fudge business
- The importance of having fun in your business
- Why you should be proactive and unafraid when you see an opportunity
- The most important thing to do when starting your business
Resources
Fudge De Fûge website (Facebook | Instagram | Google Maps)
Facebook Page (Ocala Fudge Lovers)
Sponsor
Don’t miss Castiron’s 2024 new year pricing special: try it for free, and then pay only $1/month for the rest of the year!
Castiron is the easiest online store builder that I have ever seen, built just for cottage food entrepreneurs like you.
With Castiron, you can create a professional looking store in just minutes and make it easier than ever for customers to support your business. Best of all, there are no setup fees, subscription fees, or listing fees.
Set up your store for free at castiron.me/forrager
Get full show notes and transcript here: https://forrager.com/podcast/106
128 episoder
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