April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.

The European Startup Show

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3+ y ago 44:56

MP3•Episode hjem

[1:14] What is positioning? And how can you tell if a company needs to rethink its positioning?
[5:12] How does company positioning and product positioning differ?
[12:00] How does the “Obviously Awesome” positioning framework for B2B companies work?
[21:08] - Who should be involved in positioning? April uses her framework to walk through a case study where she developed the positioning for a CRM product.
[32:45 - How do you balance where you are today with the product against where you want to be? How do you position your product in that context?
[34:23] When should you create a new category?
[42:40] Where do companies and founders struggle the most when it comes to positioning and what is your advice for them?

93 episoder

#Entrepreneur #Business #Anita Moorthy #Startup #Europe #Tech

April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.

The European Startup Show

published 3+ y ago

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MP3•Episode hjem

[1:14] What is positioning? And how can you tell if a company needs to rethink its positioning?
[5:12] How does company positioning and product positioning differ?
[12:00] How does the “Obviously Awesome” positioning framework for B2B companies work?
[21:08] - Who should be involved in positioning? April uses her framework to walk through a case study where she developed the positioning for a CRM product.
[32:45 - How do you balance where you are today with the product against where you want to be? How do you position your product in that context?
[34:23] When should you create a new category?
[42:40] Where do companies and founders struggle the most when it comes to positioning and what is your advice for them?

93 episoder

#Entrepreneur #Business #Anita Moorthy #Startup #Europe #Tech

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The European Startup Show « » April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.

April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.

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April Dunford, Author and Positioning Expert, on: The Most Common Questions Founders Ask on Product Positioning.