EP03: Seppl Kretz (Magma Music Agency) - The Alchemy of Sound in Advertising.

The Europe In Synch Podcast

Welcome to Episode three of the Europe In Synch podcast.
This time we are talking with Seppl Kretz of Magma Music Agency.
Magma Music Agency is an award-winning international music agency based in Amsterdam.
Musicians at heart, Magma works with creative agencies, directors and brands to amplify the impact of their clients vision through the primal force of music and sound, creating soundscapes to strengthen visual ideas, films and art projects.
Join Seppl Kretz, the mastermind behind Magma, as he unveils the world of music advertising. Discover the highs of successful branding, like Heineken's iconic sonic identity, and the challenges of rejection. Seppl shares the gritty reality of staying afloat in a competitive industry, shedding light on the balance between artistry and commerce. Explore the nuances of composing for ads, debunking industry myths, and the global dynamics of local markets. Learn about the time pressures and collaborative efforts shaping advertising music, along with insights on forging a fulfilling career path. Tune in for an insider's perspective on the captivating intersection of music and branding.
We recorded this conversation at De Oosterpoort during Eurosonic Noorderslag conference in Groningen on 19.01.2024.
We hope you enjoy the episode and thank you for listening!
Please note that there is a full transcription of this podcast available for you to follow while listening to the audio.
Find out more about our guest:

• Magma website: https://www.magmamusicagency.com/
• Magma on Instagram: https://www.instagram.com/magmamusicagency/

If you have questions, ideas, requests, recommendations, or general feedback, feel free to contact us at [e-mail].
MORE INFO:

Europe In Synch is created, managed, promoted, and driven by several European organizations and companies and is a truly cross-border collaboration.
The goals are to bring together professionals from the music sector with decision-makers from film & advertising to provide a real-life, hands-on, learning experience, and to promote European music in the complex field of synchronization, through communication, knowledge-building and networking via focused mentoring and peer training sessions.

Follow Europe In Synch:

• Home: https://europeinsynch.net
• Facebook: https://www.facebook.com/EuropeinSynch
• Twitter: https://twitter.com/europeinsynch
• Instagram: https://www.instagram.com/europeinsynch
• LinkedIn: https://www.linkedin.com/company/europeinsynch

Intro/Outro music is an instrumental edit of "Gimme" by Daffodils.
They're on Soundcloud.
Europe In Synch is co-funded by the European Union.
This is a SuperSwell production for Europe In Synch...

Kapitler

1. EP03: Seppl Kretz (Magma Music Agency) - The Alchemy of Sound in Advertising. (00:00:00)

2. Music Advertising (00:00:23)

3. Music's Role in Advertising and Misconceptions (00:07:23)

4. Navigating Sound-Alikes in the Music Industry (00:19:40)

5. Creativity in Advertising Music (00:28:17)

6. Music Advertising Challenges and Opportunities (00:36:15)

7. Advertising and Music Business Advice (00:43:40)