))
Will OpenAI's SearchGPT Ruin SEO?
Manage episode 432306769 series 3561734
Indhold leveret af Sturm Media LLC and Edward Sturm. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Sturm Media LLC and Edward Sturm eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
E395: SearchGPT is OpenAI’s GPT-enhanced search engine. OpenAI is coming directly after Google’s main business.
Searchers no longer need to go into the results to get their answers.
So digital marketers are wondering - “Is SEO still a viable channel?”
The answer is yes and no.
Not for SEO as we know it - not for top-of-funnel.
For bottom-of-funnel, however - it is a blue ocean.
The old SEO is dead.
This is the future of SEO.
00:00 OpenAI's New SearchGPT 01:10 SEO in the Age of SearchGPT 02:29 The Future of Keywords 05:22 SearchGPT's Impact on Exploratory Traffic 07:27 SEO Volatility with Generative AI 09:12 Recommendations
#seo #searchengineoptimization #digitalmarketing #openai
The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/
483 episoder
Del
