Tracking Numbers for Business Success and Offering Holiday Lighting - Chris Vazzana - BDD Landscaping

The Digital Toolbox Podcast

Chris Vazzana, owner of Black Diamond Design Landscaping, shares his journey in the landscaping industry and how he and his brother built their successful business. They started by doing small landscaping jobs for family members and realized their passion for it. They eventually started their own business and focused on growing their presence on Instagram. They also sought the guidance of a mentor who helped them implement systems and strategies to scale their business. They now have a showroom, use videos to build trust with clients, and track their numbers closely to ensure profitability. Chris Vazzana shares his system for project management and accountability, emphasizing the importance of paper-based tracking and checklists. He discusses how his office staff creates project folders and expense sheets, while he and his team use the CompanyCam app for documentation. Chris highlights the value of having the right people in the right positions and treating them well. He also shares his success with Christmas lights as a profitable business venture, providing insights into pricing, storage, and customer service. Chris advises smaller landscapers to be consistent, have the right systems in place, and treat clients and employees well.

Takeaways

• Starting small and doing quality work for family members can lead to business opportunities
• Building a strong online presence, such as on Instagram, can help attract clients
• Seeking guidance from a mentor can provide valuable insights and strategies for business growth
• Implementing systems and processes can improve efficiency and profitability
• Using videos to build trust with clients and provide personalized communication
• Tracking numbers and adjusting strategies regularly can ensure business success Implement paper-based tracking and checklists for project management and accountability.
• Have the right people in the right positions and treat them well.
• Consider offering Christmas lights as a profitable business venture.
• Price Christmas lighting services competitively and provide exceptional customer service.
• Consistency, good systems, and client satisfaction are key to success in the landscaping industry.

Chapters

00:00
Introduction and Background

06:04
The Importance of Mentorship

10:54
Implementing Patio Packages for Increased Volume

18:29
Building Trust with Clients through Videos

23:08
Efficiency and Tracking Numbers for Success

26:04
The Power of Paper-Based Tracking and Checklists

28:37
The Importance of Having the Right People in the Right Positions

32:46
Christmas Lights: A Profitable Business Venture

37:52
Pricing and Customer Service in the Christmas Lighting Industry

45:32
Consistency, Systems, and Client Satisfaction: Keys to Success
Keywords

landscaping, business growth, Instagram, mentorship, systems, showroom, videos, trust, profitability, project management, accountability, paper-based tracking, checklists, office staff, project folders, expense sheets, Company Cam app, right people, treating employees well, Christmas lights, profitable business, pricing, storage, customer service, smaller landscapers, consistency, systems, client satisfaction

If you are in need of marketing help for your landscape and hardscaping company, book a 1 on 1 call with me here:
https://calendly.com/landscapemaverick/discovery-call