FINALLY... ChatGPT content that RANKS (ChatGPT with Canvas)

The Digital Marketing Podcast by Exposure Ninja

#Digital Marketing #Tech #Contentmarketing #Digitalpr #Searchengineoptimisation #Socialmediamarketing #Business #Marketing #Industries #From Tim CameronKitchen #DigitalMarketer

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

for ca. et år siden 21:18

MP3•Episode hjem

ChatGPT snuck out a new content creation feature last week that barely anybody in the marketing world seems to have noticed. But I think it gives marketers that use it a HUGE advantage. In fact, I've been using this personally to write and publish blogs and get them ranked in less than a day. But, and it's a big but, this thing could get you into a whole lot of trouble unless you add...well...you'll have to watch the video to find out!

Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w

Get the show notes: https://exposureninja.com/podcast/335/

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/
The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/
Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/

484 episoder

FINALLY... ChatGPT content that RANKS (ChatGPT with Canvas)

The Digital Marketing Podcast by Exposure Ninja

279 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

Watch the video instead: https://www.youtube.com/watch?v=EyJ4SY3bb9w

Get the show notes: https://exposureninja.com/podcast/335/

Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠

What to Listen to Next:

Are You Ready for Generative Search Optimisation (GEO)?: https://exposureninja.com/podcast/dojo-36/
The Best B2B Marketing Strategies for 2025: https://exposureninja.com/podcast/334/
Digital Marketing Lessons from Disruptive Insurance Companies: https://exposureninja.com/podcast/333/

484 episoder

#Digital Marketing #Tech #Contentmarketing #Digitalpr #Searchengineoptimisation #Socialmediamarketing #Business #Marketing #Industries #From Tim CameronKitchen #DigitalMarketer

Alle episoder

The Digital Marketing Podcast by Exposure Ninja

1
Everything Marketing Leaders Should Know About Google’s NEW AI Mode 38:05

for 1 day siden38:05

38:05

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic. Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades. For B2B marketing leaders responsible for lead generation and pipeline growth, this shift represents both a significant threat and a strategic opportunity. In this episode of The Dojo , Charlie and Dale reveal: The key differences between AI Mode and the existing AI overviews already appearing in 10% of search results globally Google's accidental leak showing 47 different specialised AI search modes being tested — suggesting a future where search experiences are highly tailored to specific industries and query types Why traditional SEO strategies focused solely on keyword rankings may leave your business vulnerable as AI-generated answers reduce click-through rates A comprehensive five-part framework for protecting your search traffic and positioning your brand for success in an AI-first search ecosystem I'll also share insights on which types of searches are most vulnerable to disruption (hint: it's not necessarily your bottom-of-funnel commercial keywords) and why digital PR and brand building are becoming even more critical in this new landscape. As Charlie explains in the podcast: "I think there's probably a lot of businesses now wishing that they'd really invested more in digital PR and worried a little less about specifically getting a backlink on a certain keyword over the past five years, because that would really be setting them up well now for the direction that we're actually heading in." If you're concerned about maintaining your search visibility and traffic as Google pushes forward with AI Mode, this episode provides the strategic roadmap you need to not just survive but thrive in the evolving search landscape. Get the show notes: https://exposureninja.com/podcast/dojo-46/ Listen to these episodes next: Copy This PROVEN Digital PR Strategy in 2025 https://exposureninja.com/podcast/extra-049/ Copy This FLAWLESS Content Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-044/ Copy This IMPACTFUL Brand Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-048/…

The Digital Marketing Podcast by Exposure Ninja

1
Sephora's HUGE $7 Billion Search Mistake 24:48

for 4 dage siden24:48

24:48

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape. While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost completely invisible in AI search results — leaving them dangerously exposed as consumer behaviour shifts. The numbers for global changes in AI-source shopping behaviour tell a compelling story: • AI search referrals increased 1,300% in the last holiday season • 39% of consumers now use AI search for online shopping • 47% rely on AI for product recommendations In this episode, I reveal: • How Sephora built their traditional search empire through elite backlinks and technical optimisation • Why their minimal content strategy is failing catastrophically in AI search environments • The stark visibility gap between their Google rankings and AI overview inclusion • Specific strategies that both established brands and challengers can implement to avoid Sephora's mistakes I'll share real examples of how smaller competitors like Molton Brown are outperforming Sephora in AI search despite having far fewer resources simply by providing genuine expertise through content. As I explain in the episode: "Of Sephora's top traffic-driving pages, the vast majority are being excluded from AI overviews even when they rank in the top 3 organic positions for the same query." This trend represents both a warning for established brands and a golden opportunity for challengers to gain visibility against previously untouchable competitors. Whether you're protecting market dominance or fighting to disrupt entrenched players, this analysis provides actionable strategies to strengthen your position as AI increasingly determines which brands consumers discover. Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/351/⁠⁠ ⁠ Listen to these episodes next: Has Google’s NEW AI Search Changed SEO AGAIN? https://exposureninja.com/podcast/350/ How To Rank in ChatGPT (with Client Examples) https://exposureninja.com/podcast/348/ How To Rank in Perplexity AI (with Client Examples) https://exposureninja.com/podcast/349/…

The Digital Marketing Podcast by Exposure Ninja

1
Copy This HIGH-ROI Email Marketing Strategy in 2025 1:09:29

for 16 dage siden1:09:29

1:09:29

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape. While many marketing leaders report diminishing returns from their email efforts, forward-thinking teams are leveraging new approaches that generate extraordinary results in both B2B and B2C environments. For businesses targeting high-value decision-makers, understanding these evolving strategies isn't just valuable — it's essential for survival in an increasingly competitive digital marketplace. In this episode, we reveal: • The crucial differences between B2B and B2C email strategies in 2025 — including how the "legitimate interest" provision in GDPR creates powerful opportunities for targeted business outreach • Why affordable data platforms like Apollo.io have revolutionized B2B email marketing by democratising access to high-quality business contact information • How to combat inbox saturation through a decisive shift from quantity to quality (most executives now receive 5-10 cold emails daily and automatically ignore generic outreach) • The non-negotiable importance of revenue attribution and how to implement proper tracking for every email campaign • A comprehensive 7-step checklist for building a high-ROI email marketing machine I'll share practical insights from email marketing experts about the specific metrics that matter in 2025 and how to use AI to enhance — not replace — the human element in your communications. As our Email Marketing Team Manager Lennox Potts explains in the episode: "There's going to be a massive shift from quantity to quality and it's already happening if you want to get decent open rates and decent click through rates because everyone out there now is doing some form of email marketing." If you're ready to transform your email marketing from an underperforming channel into your most powerful revenue driver, this episode provides your complete blueprint for success in 2025. Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/extra-050/⁠⁠ Listen to the entire marketing strategies series: ⁠ ⁠https://exposure.ninja/strategies-2025⁠ ⁠ Listen to these episodes next: Copy This PERFECT Digital Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-047/ Copy This UNBEATABLE SEO Strategy in 2025 https://exposureninja.com/podcast/extra-046/ Copy This PROFITABLE Paid Search Strategy in 2025 https://exposureninja.com/podcast/extra-045/…

The Digital Marketing Podcast by Exposure Ninja

1
Has Google's NEW AI Search Changed SEO AGAIN? 9:30

for 18 dage siden9:30

9:30

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing. If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead. --------------------- The search landscape is evolving yet again, with Google launching AI Mode – a direct response to emerging AI search tools like Perplexity that threatens to reshape SEO fundamentals for forward-thinking marketers. While still in testing and limited to US users of Google's paid AI plan, AI Mode signals Google's recognition that traditional search is under threat – offering unprecedented opportunities for businesses that adapt quickly. In this episode, I reveal: The mechanics behind Google's AI Mode and how it uses "query fan-out" techniques to generate responses by breaking down your original search into multiple background queries Why AI Mode's sources mirror those used by Perplexity – primarily high-ranking, high-authority third-party websites rather than brand sites Strategies to increase your chances of being recommended in AI search results, including the critical two-pronged approach combining traditional SEO with strategic third-party placements How our client Zugu Case secured recommendations in Google AI Mode through features in publications like ZDNet and Wired Why Google's careful positioning of websites as "corroborating results" rather than "sources" reveals their concerns about publisher traffic cannibalisation As I explain in the episode: "Google clearly perceives a threat from the likes of Perplexity to be rolling out yet another type of AI-driven search engine. I think if they weren't already seeing a significant traffic drop as a result of people moving over to these AI tools, they wouldn't even be testing this type of thing." If you're ready to implement Generative Engine Optimisation strategies while your competitors remain unaware of these fundamental changes, this episode provides your complete action plan for adapting to this latest evolution in search. Request a Marketing Review: https://exposureninja.com/review/ Get the show notes: https://exposureninja.com/podcast/350/ Watch this on YouTube instead: https://exposure.ninja/ai-mode Listen to these episodes next: How To Rank in ChatGPT https://exposureninja.com/podcast/348/ How SEO Works in 2025 https://exposureninja.com/podcast/346/ How to Get To the Top of Google in 2025 https://exposureninja.com/podcast/345/…

The Digital Marketing Podcast by Exposure Ninja

1
How To Rank in Perplexity AI 16:48

for 24 dage siden16:48

16:48

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers. While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable: 30% hold senior leadership positions and 65% work in high-income white-collar professions. For businesses targeting decision-makers with spending power, mastering Perplexity optimisation isn't just smart — it's becoming essential. In this episode, I reveal: • The hidden mechanics behind how Perplexity selects which brands to recommend (including how it parses queries and builds its unique search index) • Strategies to make your brand appear in Perplexity's responses — including why getting featured in lists on high-authority websites dramatically increases your chances of recommendation • Why Perplexity "prefers to cite multiple types of sources" and how to leverage this preference across your own website, third-party sites, and user-generated content platforms • The exact content formats that Perplexity favours (based on client examples) I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in Perplexity results by securing strategic placements on high-authority sites like ZDNet. As I explain in the pod: " Perplexity isn't searching Google for these queries. Instead, it has its own search index that prioritises the most authoritative and trustworthy sites. Your chances of being recommended increase if your products or services are featured in lists, particularly those on high-authority websites. " If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search platform. Request a Marketing Review: https://exposureninja.com/review/ Get the show notes: https://exposureninja.com/podcast/349/ Watch this as a video instead: https://exposure.ninja/rank-perplexity Listen to these episodes next: How To Rank in ChatGPT https://exposureninja.com/podcast/348/ How SEO Works in 2025 https://exposureninja.com/podcast/346/ How to Get To the Top of Google in 2025 https://exposureninja.com/podcast/345/…

The Digital Marketing Podcast by Exposure Ninja

1
Copy This PROVEN Digital PR Strategy in 2025 55:56

for 30 dage siden55:56

55:56

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements: - Your narrative authority - Your data-driven approach - Your multi-channel amplification With AI-generated content flooding the internet, Google's Search Generative Experience changing discovery, and journalists becoming increasingly selective. Authentic expert-led Digital PR is no longer optional — it's essential. In this episode, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Abigail Daunton-Johns (Head of Content Marketing) discuss: - How you can create newsworthy stories using first-party data journalists will love - Which thought leadership tactics are delivering exceptional ROI in the AI era - How to build a measurement system that proves your PR's business impact Don't miss this opportunity to copy a Digital PR strategy that's generating real results for businesses just like yours. Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/extra-049/⁠ ⁠ Listen to the entire marketing strategies series: ⁠ ⁠https://exposure.ninja/strategies-2025⁠ ⁠ Listen to these episodes next: Copy This PERFECT Digital Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-047/ Copy This UNBEATABLE SEO Strategy in 2025 https://exposureninja.com/podcast/extra-046/ Copy This PROFITABLE Paid Search Strategy in 2025 https://exposureninja.com/podcast/extra-045/…

The Digital Marketing Podcast by Exposure Ninja

1
How To Rank in ChatGPT (with REAL Examples!) 15:35

for 5 weeks siden15:35

15:35

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment. ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility. For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone. In this episode, I reveal: The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think) Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first Why ChatGPT "likes to refer to underlying sources of data" and how you can leverage this preference for maximum visibility The exact content formats that increase your chances of being referenced I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in ChatGPT results, and why The Ordinary skincare is consistently mentioned when users ask about value-focused brands. As I explain in the pod: "ChatGPT is powered by Bing, but that's not the only thing you need to know. SEO isn't sufficient for ChatGPT. It's one piece of the puzzle, but it's not the only thing that you need to do." If you're ready to implement these strategies whilst your competitors are still trying to work out why their SEO isn't delivering the same results it once did, this video provides your complete action plan. Request a Marketing Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://exposureninja.com/review/⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠ https://exposureninja.com/podcast/348/⁠ Watch this as a video instead: ⁠ https://exposure.ninja/rank-chatgpt⁠ Listen to these episodes next: How SEO Works in 2025 ⁠⁠ https://exposureninja.com/podcast/346/⁠ ⁠ The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠How Marketing Leaders Can Future-Proof Their Content Strategy ⁠ https://exposureninja.com/podcast/347/⁠…

The Digital Marketing Podcast by Exposure Ninja

1
How Marketing Leaders Can Future-Proof Their Content Strategy 22:13

for 6 weeks siden22:13

22:13

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services across Google, ChatGPT, Reddit, TikTok, and more. For marketing leaders who understand these changes, there's an unprecedented opportunity to capture market share while others are still catching up. In this podcast, I break down: 1. Why E-E-A-T (Experience, Expertise, Authoritativeness, Trust) has become the make-or-break factor for content success in 2025 2. How AI tools are reshaping content discovery , and why your brand needs to be positioned as their go-to reference 3. Why conversion paths now look less like funnels and more like conversations across multiple platforms 4. How interactive content is becoming crucial for standing out in an AI-dominated landscape I'll share real examples , including how we helped Patino Law Firm create an interactive calculator that drives results in ways AI simply can't replicate, and how Zugu Case leveraged digital PR to become a top AI recommendation. Most importantly, I'll explain why the fundamentals of great marketing haven't changed – but the way audiences discover, evaluate, and choose solutions has evolved dramatically. If you're ready to adapt your strategy and capitalise on these shifts while your competitors are still figuring out what changed, this podcast is for you. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠⁠https://exposureninja.com/podcast/347/⁠⁠⁠ Watch this as a video instead: https://exposure.ninja/future-content-strategy Listen to these episodes next: How SEO Works in 2025 https://exposureninja.com/podcast/346/ The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠⁠ Copy This IMPACTFUL Brand Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-048/⁠⁠ ⁠⁠…

The Digital Marketing Podcast by Exposure Ninja

1
How SEO Works in 2025 — A Marketing Leader’s Guide 28:28

for 6 weeks siden28:28

28:28

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger. Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025). Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore. If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge. In this podcast, I dig into: 1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s 2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans 3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click) 4. What’s changed in content production — everyone’s publishing more than ever — and how you can ensure you pages shine Above all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly. It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers. If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking. Try Semrush for FREE using our affiliate link*: https://exposure.ninja/seo-2025 Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠⁠https://exposureninja.com/podcast/346/⁠⁠ Watch this on YouTube instead: https://exposure.ninja/seo-in-2025⁠ Listen to these episodes next: Copy This IMPACTFUL Brand Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-048/⁠ COPY Hims’ $60M/Month Marketing Strategy ⁠⁠https://exposureninja.com/podcast/344/⁠ The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠ *Disclaimer: Exposure Ninja may get a commission, should you decide to make a purchase, through the marked links above, at no cost to you…

The Digital Marketing Podcast by Exposure Ninja

1
Copy This IMPACTFUL Brand Marketing Strategy in 2025 1:01:41

for 7 weeks siden1:01:41

1:01:41

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To hit your ambitious marketing goals this year you'll need to have three things perfected: - Your branding - Your positioning - Your marketing With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming many people's natural go-to search engines, broadcasting your message in the right places (and ways) is key. In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) discuss: 1. How to perfect your positioning 2. How to cut through the noise 3. How to reach your audience at the right time Get the show notes: ⁠⁠ https://exposureninja.com/podcast/extra-048/ ⁠ Listen to the entire marketing strategies series: ⁠ https://exposure.ninja/strategies-2025 ⁠ Listen to these episodes next: Copy This PERFECT Digital Marketing Strategy in 2025 https://exposureninja.com/podcast/extra-047/ ⁠ The Best Digital Marketing Strategies for 2025 ⁠ https://exposureninja.com/podcast/338/ How to Get To the Top of Google in 2025 https://exposureninja.com/podcast/345/…

The Digital Marketing Podcast by Exposure Ninja

1
Copy This PERFECT Digital Marketing Strategy in 2025 1:00:38

for 8 weeks siden1:00:38

1:00:38

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape. Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and ad budgets, Google drops another game-changing update. Despite the changes and complexity of digital marketing today, the fundamentals of what drives results have remained the same. Listen in and learn all about the most important marketing changes and learn how to create a perfect digital marketing strategy for 2025. This session is hosted by: - Tim Cameron-Kitchen, Founder - Charlie Marchant, CEO - Dale Davies, Head of Marketing Get the show notes: ⁠ https://exposureninja.com/podcast/extra-047/ Listen to the entire marketing strategies series: https://exposure.ninja/strategies-2025 Listen to these episodes next: Copy This UNBEATABLE SEO Strategy in 2025 https://exposureninja.com/podcast/extra-046/ The Best Digital Marketing Strategies for 2025 https://exposureninja.com/podcast/338/ Copy This PROFITABLE Paid Search Strategy in 2025 https://exposureninja.com/podcast/extra-045/…

The Digital Marketing Podcast by Exposure Ninja

1
Copy This UNBEATABLE SEO Strategy in 2025 1:02:35

for 8 weeks siden1:02:35

1:02:35

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven truth: Google still dominates with a massive 89% of all search traffic, and trillions of searches are conducted every year. AI might be changing how people search for information, but it's the high-value, 'money searches' that drive real business that are still overwhelmingly happening on Google. In this episode, we're revealing why ignoring SEO in the age of AI is a critical mistake, and how focusing on user value, brand building, and multi-channel strategies are now essential for SEO success in 2025. Exposure Ninja's Dale Davies⁠ (Head of Marketing), ⁠Charlie Marchant⁠ (CEO), and Andy Tuxford (Head of SEO) will explain how you can strategise and create a truly UNBEATABLE SEO strategy to dominate Google in 2025. Get the show notes: https://exposureninja.com/podcast/extra-046/ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠ How Digital Advertising Works in 2025 ⁠⁠https://exposureninja.com/podcast/343/⁠⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠⁠https://exposureninja.com/podcast/extra-044/…

The Digital Marketing Podcast by Exposure Ninja

1
How To Get To The Top of Google in 2025 30:39

for 9 weeks siden30:39

30:39

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide every month, even in the most competitive markets. This isn't theory — it's proven strategy. In this episode, I'll cover: 1. Why matching searching intent perfectly has increased in importance 2. Why expert-backed, fact-checked content continues to rank top 3. How to structure your content so that it features in BOTH Google's AI Overview and tools like ChatGPT 4. Why Digital PR strategies are still the most effective way to earn coverage that increases your rankings Plus, I'll show you why focusing solely on traditional SEO metrics could actually be harming your visibility in 2025. Whether you're competing in ultra-competitive markets like injury claims or building authority in your local niche, I'm sharing the exact strategy that's helping our clients claim those coveted top spots in both traditional and AI-powered search results. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: ⁠https://exposureninja.com/podcast/345/⁠ Watch this on YouTube instead: ⁠https://exposure.ninja/top-google-2025⁠ Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠ How Digital Advertising Works in 2025 ⁠⁠⁠https://exposureninja.com/podcast/343/⁠⁠⁠ COPY Hims’ $60M/Month Marketing Strategy ⁠https://exposureninja.com/podcast/344/⁠…

The Digital Marketing Podcast by Exposure Ninja

1
Copy This PROFITABLE Paid Search Strategy in 2025 41:20

for 9 weeks siden41:20

41:20

The following is a BONUS EPISODE , hosted by Exposure Ninja's CEO, Charlie Marchant. ---------- Here's what most marketers are missing about Paid Search in 2025: while everyone's rushing to AI tools, the real transformation is happening right under their noses. We've analysed hundreds of campaigns, and here's the data-driven truth: mobile now drives 75% of all ad spend. Performance Max isn't just another campaign type – it's a six-channel ecosystem that most marketers fundamentally misunderstand. In this episode, we're revealing why broad match keywords are back, and how to leverage signals like device type and search history in ways most marketers aren't utilising enough. Exposure Ninja's Head of PPC, Tom Goodwin, will explain how you can strategise and create a highly profitable Paid Search campaign. Apply for a FREE website and marketing review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get the show notes: https://exposureninja.com/podcast/extra-045/ Watch this on YouTube instead: https://exposure.ninja/paid-search-2025 Listen to these episodes next: The Best SEO Strategies for 2025 ⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠ How Digital Advertising Works in 2025 ⁠https://exposureninja.com/podcast/343/⁠ Copy This FLAWLESS Content Marketing Strategy in 2025 ⁠https://exposureninja.com/podcast/extra-044/…

The Digital Marketing Podcast by Exposure Ninja

1
COPY Hims' $60M/Month Marketing Strategy 30:13

for 10 weeks siden30:13