How Did Shopping Trends Compare in July 2020 and July 2019?

The DealNews Seller's Guide

We look at the popular items among DealNews readers in both July 2020 and July 2019, so you get a big-picture view of the best items to sell online this July. Plus, we talk about two big sales opportunities that could show up during the month.

Welcome to the DealNews Seller's Guide. Today we’ll examine the shopping trends of DealNews readers during July 2020 and July 2019. How did the most popular products compare from year to year, and which events could offer big sales opportunities in July?

How Did Shopping Trends Compare in July 2020 and July 2019?

Will the popular items from July 2019 be the big sellers in the "slightly more typical" year of 2021? Or will last July's shopping trends stick around for another year? We'll have you covered either way through our comparison of the two months. We'll also talk about the July shopping events you shouldn't forget about.

Let's begin by looking at which items resonated most with DealNews readers in July 2019.

Among them were health and household products like first-aid kits, toilet paper, triple-A batteries, dryer sheets, and dishwasher detergent pods.You also had home improvement items like smart garage hubs, garage organization products, generators, and especially lighting products like garage lights, LED candle bulbs, LED desk lamps, and smart light switches.

Then there were packaged food and drinks like cans of V8 Original vegetable juice, peppermint-flavored mints, canisters of mini pretzels, and cookie variety packs, plus products for the home like decorative lights, washcloths, bath mats, and folding boards.

Next up were storage products like memory cards and USB flash drives, along with personal care items like men's razors and razor blade refills, electric toothbrushes, body wash, and lotion sunscreen.

Also popular in July 2019 were kitchen supplies like pan organizers, stainless steel water bottles, hamburger meat choppers, silicone cooking utensils, and scrub brushes for cleaning cast iron.

Another type of item that trended among our readers was garden and patio products, like self-watering planters, garden solar lights, insect repellent, indoor/outdoor thermometers, and grill brushes.

Finally, there were electronics galore, from Amazon devices, to smartphones, to video doorbells and other smart home items. Refurbished items also made the list.

In both July 2019 and July 2020, health and household items and home improvement products were the two most popular product categories with our readers. Laundry-related products seemed big in both years, too, with liquid detergent, mesh wash bags, dryer sheets, and folding boards appealing to many folks. A variety of summer-related items peppered the lists, as well. Among them were grilling supplies, sunscreen, beach blankets, and patio furniture.

What about the differences between the two Julys? Tools seemed to hold more sway in 2020 versus 2019, as did headphones. Products that trended more with our readers in 2019 included phone charging cables, UV lights and lanterns that are designed to kill mosquitos, and shoe inserts meant to help with plantar fasciitis.

Let's move on now and talk about two sales opportunities that may show up in July: Independence Day and Prime Day.

Wondering when to offer discounts and promotions for your products? One good opportunity in July is during Independence Day sales, which tend to show up every year. In July 2020, popular 4th of July events offered items like furniture, bedding, lighting, tools, appliances, grills, patio furniture, electronics, clothing, and shoes.

Another July event to watch for is Prime Day. This shopping holiday happened in mid-October last year, and while Amazon hasn't announced the dates for Prime Day 2021, it could return to its usual July timing. This event can provide big opportunities, too. According to Amazon, independent third-party sellers took in more than two billion dollars in sales during Prime Day 2019, the last year Prime Day took place in July.

Just make sure you meet Amazon's submission deadlines if you're planning to have coupons, Lightning Deals, or other types of Prime Day promotions. As for which Prime Deal deals were popular with DealNews readers in 2019? They included AmazonBasics items, Alexa and Apple devices, smartphones and other smart items, and storage and memory products.

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