Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics

The Data Crunch

#Tech #Business #Podcasting Education #Marketing #Ievgen & Vadym

26:46

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for ca. et år siden 14:28

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📈 Discover the importance of a clear analytics plan to avoid getting lost in data without actionable outcomes. Learn about breaking down data silos to get a unified view, the critical role of trust in data accuracy, and the need for consistent reporting across different platforms. Ievgen provides insights on each challenge and outlines a roadmap for turning data into a strategic asset.

🚀 Ready to transform data into your competitive advantage?
➡️ Start with OWOX BI and turn complex data into actionable insights.

👉 Get trusted reports with your context in 1 minute
👉 OWOX Website

👉 Analytics with OWOX BI YouTube Channel

26 episoder

Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics

The Data Crunch

published for ca. et år siden

Del

MP3•Episode hjem

🚀 Ready to transform data into your competitive advantage?
➡️ Start with OWOX BI and turn complex data into actionable insights.

👉 Get trusted reports with your context in 1 minute
👉 OWOX Website

👉 Analytics with OWOX BI YouTube Channel

26 episoder

#Tech #Business #Podcasting Education #Marketing #Ievgen & Vadym

Alle episoder

1
Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company 10:44

for 3 dage siden10:44

10:44

🧠 Building a truly data-driven product team takes more than dashboards. In this episode, Vadym and Ruslan break down what it really means to create a product analytics culture – from shared definitions and fast insights to tools your team actually uses. Learn the 5 pillars every SaaS company needs to turn data from a bottleneck into a competitive advantage. 💡 What you’ll learn in this episode: 1️⃣ What a product analytics culture actually looks like (and what it’s not). 2️⃣ 5 foundational pillars for empowering SaaS teams with data. 3️⃣ How OWOX BI combines modeling, chat UI, and Google Sheets to bring analytics into your daily workflow. ➡️ Start building your product analytics culture with OWOX BI 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy 10:32

for 10 dage siden10:32

10:32

🔐 In an era of data breaches and tightening privacy laws, data masking is no longer optional—it’s essential . In this episode, Vadym and Kyrylo break down what data masking really is, how it works, and why every modern business needs it to safeguard sensitive information while keeping analytics and operations running smoothly. 🔍 What you’ll learn in this episode: 1️⃣ The different types of data masking—from static to dynamic and beyond. 2️⃣ Techniques like substitution, redaction, tokenization, and when to use each. 3️⃣ How to apply dynamic masking in BigQuery using policy tags and access controls. ➡️ Start making secure, data-driven decisions with OWOX BI 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue 11:49

for 17 dage siden11:49

11:49

🗣️ What if anyone in your company could just ask a question and get a reliable, real-time answer – no dashboards, no analysts, no waiting? In this episode, Vadym and Ruslan explore how data democratization is moving from complex dashboards to natural dialogue thanks to AI, NLP, and modern data governance. 🔗 Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business 🔍 What you’ll learn in this episode: 1️⃣ Why conversational AI is the key to unlocking true data access. 2️⃣ How businesses can scale trust, not just insights, with governance-first strategies. 3️⃣ What cultural shift companies need to embrace data democratization beyond just tools. ➡️ Start making smarter decisions with OWOX BI 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management 14:30

for 24 dage siden14:30

14:30

🧩 Ever wondered why your reports don’t match or why your metrics are inconsistent? In this episode, Vadym and Ruslan dig into the root cause – data modeling – and explain how creating a solid data foundation helps streamline reporting, align teams, and support faster, smarter decision-making. 🔍 What you’ll learn in this episode: 1️⃣ The 3 types of data models and when to use each one (conceptual, logical, physical). 2️⃣ Traditional vs. modern modeling techniques—and how to pick the right one. 3️⃣ The key steps and best practices for building scalable, business-aligned data models. ➡️ Start modeling smarter with OWOX BI 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape 10:55

for 4 weeks siden10:55

10:55

🚀 Every business says it’s data-driven. But what does that actually look like in practice? In this episode, Vadym and Kyrylo break down the real meaning of data-driven decision-making—and why most companies fall short of it. 🔍 What you’ll learn in this episode: 1️⃣ The 6-step framework for turning raw data into strategic business action. 2️⃣ Real-world examples of how data drives smarter marketing, retention, and growth. 3️⃣ Common challenges like data silos, poor quality, and confirmation bias—and how to overcome them. 📈 Want to make decisions that are rooted in insight—not instinct? This episode will show you how to start and scale data-driven decision-making across your organization. ➡️ Start making data-driven decisions with OWOX BI 🔗 Collect your data with free OWOX JS Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics 15:23

for 5 weeks siden15:23

15:23

🚀 The right questions lead to the right answers . In this episode, Vadym and Ievgen uncover the art of asking the right questions in data analytics —a crucial skill that can transform how businesses extract insights and make decisions.🔍 What you’ll learn in this episode: 1️⃣ How to frame problem statements to uncover real business insights . 2️⃣ The role of cross-department collaboration in getting the full picture. 3️⃣ Why defining KPIs, ensuring data quality, and choosing the right reports is essential. 📊 Ready to move beyond surface-level analysis? Learn how to ask the right questions and unlock the full potential of your data. ➡️ Start analyzing smarter with OWOX BI 🎥 What are Marketing KPIs? 7 TIPS To Define Yours 🔗 Effortlessly collect data with free OWOX JS Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #10 | Empowering Teams with Data Activation Strategies 10:53

for 6 weeks siden10:53

10:53

🚀 Your data is only valuable if you use it . In this episode, Vadym and Ruslan explore Data Activation Strategies – how businesses can stop hoarding data and start using it to drive real-time decisions, personalization, and revenue growth. 🔍 What you’ll learn in this episode: 1️⃣ How to connect, clean, and segment your data for smarter automation and decision-making. 2️⃣ Why AI-powered activation can transform marketing, sales, and customer support. 3️⃣ The future of data activation —cross-platform integration and first-party data strategies. 📈 Ready to make your data work for you? Learn how to turn insights into real business impact with these proven data activation strategies. ➡️ Start activating your data today with OWOX BI 🔗 Collect any data effortlessly with our free OWOX JS Data Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation 19:50

for 7 weeks siden19:50

19:50

🚀 Want to implement data analytics the right way? In this episode, Vadym and Ievgen break down the six critical steps for setting up an effective data analytics system that delivers accurate insights, seamless reporting, and smarter business decisions. 🔍 What you’ll learn in this episode: 1️⃣ The biggest mistakes businesses make when setting up analytics – and how to avoid them. 2️⃣ How to ensure data accuracy, integration, and automation for reliable decision-making. 3️⃣ Why Google Sheets and real-time reporting are essential for modern businesses. 📈 Ready to transform your analytics setup? Learn how to structure your data for maximum impact and make data-driven decisions with confidence. ➡️ Start building a reliable analytics system with OWOX BI 🔗 Collect any data effortlessly with our free OWOX JS Data Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained 12:27

for 8 weeks siden12:27

12:27

🚀 Understanding data types is essential for modern marketing and analytics . In this episode, Ievgen and Ilya break down the four major data types— first-party, second-party, third-party, and zero-party data —and how businesses can use them to drive growth while staying compliant with privacy laws. 🔍 What you’ll learn in this episode: 1️⃣ The key differences between first-party, second-party, third-party, and zero-party data. 2️⃣ How businesses can leverage first-party data for better decision-making and marketing personalization. 3️⃣ Why third-party data is declining and how to replace it with privacy-friendly alternatives. 📈 Want to take control of your data strategy? Learn how to collect, manage, and optimize data for smarter insights and stronger customer relationships. ➡️ Start owning your data today with OWOX BI 🔗 Take control of your data today with our free, open-source OWOX JS Data Connectors 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success 14:55

for 9 weeks siden14:55

14:55

🚀 Tracking the right KPIs can make or break your business. In this episode, Vadym and Ievgen break down the most important KPIs every business should track to drive growth, optimize performance, and make smarter decisions. 🔍 What you’ll learn in this episode: 1️⃣ The essential KPI categories – financial, customer, operational, HR, IT, sales & marketing. 2️⃣ How to identify the right KPIs and avoid tracking vanity metrics. 3️⃣ Proven methods to use KPIs effectively to boost business performance. Watch more videos about KPIs on our YouTube channel: 🎥 Mastering Marketing KPIs: How to Evaluate Your Marketing Performance 🎥 What are Marketing KPIs? 7 TIPS To Define Yours 📈 Want to make data-driven decisions with confidence? Start tracking the right KPIs today and uncover growth opportunities hiding in your data. ➡️ Explore OWOX BI for smarter reporting 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics 10:30

for 10 weeks siden10:30

10:30

🚀 Digital marketing has never been more challenging. In this episode, Vadym and Ruslan break down the Four Horsemen of Digital Marketing Analytics – Consent Mode, ITP, Ad Blockers, and GA4 Attribution Challenges – and how they’re reshaping the way marketers track, analyze, and optimize performance. 🔍 What you’ll learn in this episode: 1️⃣ How to mitigate data loss caused by Consent Mode and ITP with server-side tracking and conversion modeling. 2️⃣ Smart strategies to counter the rise of ad blockers and ensure accurate campaign tracking. 3️⃣ How to make sense of GA4 attribution models and avoid inconsistent reporting. 📈 Ready to stay ahead in this privacy-first world? Learn how to adapt your marketing strategy for reliable data insights and smarter decisions. ➡️ Start your free trial at OWOX BI 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them 17:31

for 11 weeks siden17:31

17:31

🚀 Even the best analysts make mistakes – but some can cost businesses serious time and money. In this episode, Vadym and Ievgen break down the most common data analysis pitfalls and how to avoid them. 🔍 What you’ll learn in this episode: 1️⃣ Why jumping into data without clear goals leads to misleading insights. 2️⃣ How bad data quality, wrong metrics and cherry-picking distort decision-making. 3️⃣ The dangers of misinterpreting correlation, ignoring outliers, and using flawed benchmarks. 📈 Want to avoid costly errors in your data analysis? Learn the best practices for clean, accurate, and actionable insights. ➡️ Start improving your data strategy today 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #4 | Top Skills for Data Analysts in 2025 14:34

for 12 weeks siden14:34

14:34

🚀 The role of data analysts is evolving fast—are you keeping up? In this episode, Vadym and Ievgen dive into the essential skills that every data analyst needs to thrive in 2025. 🔍 What you’ll learn in this episode: 1️⃣ The must-have technical skills, from SQL to data modeling and visualization. 2️⃣ How soft skills like strategic thinking and communication set top analysts apart. 3️⃣ The emerging trends shaping the future of data analytics, including AI and econometrics. 📈 Whether you're looking to sharpen your skills or future-proof your career , this episode is packed with insights to help you stay ahead in the data-driven world . ➡️ Take your data analytics game to the next level 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #3 | The Impact of Data Culture on Business Growth 17:48

for 13 weeks siden17:48

17:48

🎙️ Unlock the power of a data-driven culture to fuel business growth in 2025. In this episode, Vadym and Ievgen dive into how building a data-driven culture can fuel growth, innovation, and efficiency in 2025. 🔍 What you’ll learn in this episode: 1️⃣ The key to eliminating disconnected silos with scalable data architecture. 2️⃣ How to empower every team – not just analysts – through data literacy and collaboration. 3️⃣ Practical steps to foster a culture of data-informed decision-making and align teams. 👉 Learn more about Data Democratization 📈 Ready to build a data-informed organization? Take the first step with the tools and insights shared in this episode. ➡️ Explore OWOX BI’s solutions for a data-driven culture 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

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Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025 14:06

for 14 weeks siden14:06

14:06

🚨 Is your marketing strategy suffering from blind spots? In Episode #2 of Season 2 of The Data Crunch Podcast , Vadym and Ievgen uncover the hidden gaps holding marketers back in 2025 and reveal how to fix them. 🕵️‍♂️ What you’ll learn in this episode: 1️⃣ How disconnected systems and siloed data obscure your marketing ROI—and the simple solution to unify your data with OWOX BI. 2️⃣ Why the cookieless future is a reality and how server-side tracking can help you stay ahead. 3️⃣ How to balance acquisition vs. retention efforts and focus on actionable metrics that truly matter for growth. 💡 Key takeaways for marketers in 2025: Blend backend data with analytics tools to see the full picture of marketing performance. Switch to server-side tracking with OWOX BI Streaming to prepare for the cookieless era. Ditch vanity metrics and focus on customer acquisition cost (CAC) and lifetime value (LTV). ➡️ Click here to get started with smarter analytics today . 📹 Watch related content: What are Marketing KPIs? 7 TIPS To Define Yours Let’s eliminate those blind spots together! 🚀 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts 9:19

for 15 weeks siden9:19

9:19

🚀 Ready to transform your reporting game? Start Season 2 of The Data Crunch Podcast with an in-depth look at data marts — the ultimate cheat code for reporting efficiency. Vadym is joined by Ruslan, OWOX’s Head of Product, to uncover how data marts can: 🎯 Empower business users with live, up-to-date data. 💡 Reduce analysts' repetitive tasks and enhance their strategic focus. 🛡️ Strengthen data security with custom filters and automation. 🔍 Discover the untapped potential of your reporting with data marts and start making more data-driven decisions. ➡️ Sign up for the OWOX BI free trial today. 📥 Learn more about OWOX’s Shared Data Marts 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024 12:49

for 18 weeks siden12:49

12:49

🎄 Merry Christmas and Happy Holidays from The Data Crunch Podcast! 🎅 In this festive season finale, Vadym and Ievgen unwrap 7 incredible gifts from OWOX in 2024 that are guaranteed to elevate your data analytics game. 💡 Discover game-changing tools and resources, including updates to OWOX Reports for Google Sheets, a treasure trove of Google Sheets tips, and our revamped BigQuery content. Dive into insights from our newly launched Data Terms Glossary and modernized YouTube channel, designed to empower your decision-making. ✨ Get a sneak peek into OWOX’s 2025 vision! We’re talking full data ownership, simplified reporting, and unique innovations to make data accessible to everyone. ❄️ Don’t forget to explore these gifts yourself: 🎁 Sign up for a free trial at owox.com 🎁 Install the OWOX Reports Extension for Google Sheets 🎁 Book a call with our team for expert guidance 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI 14:00

for 18 weeks siden14:00

14:00

🎙️ Unlock the secrets of Marketing Mix Modeling (MMM) to optimize your marketing campaigns and maximize ROI. In this episode, Ievgen, Head of Marketing at OWOX, teams up with Analytics Solution Architect Ilya to break down the essentials of MMM. 🚀 Discover how MMM can help you identify which marketing channels are driving the best results and learn how to allocate your budget smarter. From understanding the 4Ps to leveraging regression models for actionable insights, this episode simplifies the complexities of modern marketing analytics. 📈 Ready to transform your marketing strategies? Learn how to use MMM to analyze performance, predict future outcomes, and refine your marketing plans based on real data. Start applying these techniques to see the impact on your bottom line. ➡️ Take the first step by exploring the resources and tools with OWOX. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses 18:24

for 19 weeks siden18:24

18:24

🔍 Dive into the world of ad hoc reporting with Vadym and Ievgen on this episode of The Data Crunch Podcast. They explore why this flexible, on-demand reporting approach is revolutionizing business decision-making, offering a deep dive into its functionality and benefits. 📈 Discover how ad hoc reporting empowers users to instantly generate personalized reports, addressing specific business questions without delays. Ievgen explains how this method allows direct access to needed data, supporting dynamic business environments with timely insights. 🚀 Ready to make your ad hoc reporting seamless and efficient? ➡️ Equip your business with OWOX BI to make faster, more informed decisions and stay competitive. Start your free trial today. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive 17:23

for 20 weeks siden17:23

17:23

🔍 Welcome back to The Data Crunch Podcast! Join Vadym and Ievgen as they delve into the world of marketing analytics, a crucial tool for unlocking superior marketing strategies and results. This episode is all about making the complex simple and actionable. 📈 Explore the three key areas of marketing analytics: the present, the past, and the future. Learn how real-time data influences current marketing efforts, how past data helps in understanding customer behavior and campaign effectiveness, and how future predictions can guide upcoming strategies. Ievgen breaks down each component, explaining how businesses can use this information to make smarter, data-driven decisions. 🚀 Ready to harness the full power of marketing analytics in your business? ➡️ Dive deeper into your data with OWOX BI and start making more informed marketing decisions today. Sign up for a free trial today. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business 14:47

for 21 weeks siden14:47

14:47

🔍 Welcome back to The Data Crunch Podcast! Join Vadym and Jane as they delve into the crucial topic of data democratization and its transformative impact on businesses. This episode unpacks the concept and explains how removing barriers to data can empower entire organizations. 📈 Learn about the key benefits of making data easily accessible and understandable across different teams, and the common challenges such as data security, literacy, and quality that companies face in this journey. Jane shares insights on how democratizing data can enhance decision-making and streamline operations, making data a powerful tool for everyone in the company. 🚀 Ready to empower your team with trusted data? ➡️ Start your journey with OWOX BI and transform how your business utilizes information. Try OWOX BI for free today! 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics 14:28

for 22 weeks siden14:28

14:28

🔍 Join Vadym and Ievgen on this enlightening episode of The Data Crunch Podcast as they tackle the top five challenges businesses face in data analytics and offer practical solutions to overcome them. Today, they're here to guide you through the complexities and help you harness the power of your data effectively. 📈 Discover the importance of a clear analytics plan to avoid getting lost in data without actionable outcomes. Learn about breaking down data silos to get a unified view, the critical role of trust in data accuracy, and the need for consistent reporting across different platforms. Ievgen provides insights on each challenge and outlines a roadmap for turning data into a strategic asset. 🚀 Ready to transform data into your competitive advantage? ➡️ Start with OWOX BI and turn complex data into actionable insights. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4 20:37

for 23 weeks siden20:37

20:37

🔍 Join Vadym and Ievgen on another informative episode of The Data Crunch Podcast, where they unpack Google Analytics 4 (GA4) to boost your traffic and sales. This episode breaks down GA4 into simple, actionable steps, making it accessible even if you find it overwhelming. 📈 Learn how to leverage GA4 to enhance your sales funnels using the funnel exploration feature, and discover the differences between User Acquisition and Traffic Acquisition reports. Ievgen explains how to track and optimize each stage of your funnel in real-time, and how to effectively use conversion paths to see what drives your customers. 🚀 Ready to optimize your analytics with the powerful tools of GA4? Start your free trial with OWOX BI today, and gain the insights you need to make smarter marketing decisions. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making 13:44

for 24 weeks siden13:44

13:44

🔍 Join Vadym and Ievgen on another insightful episode of The Data Crunch Podcast where they explore the critical role of data freshness in business decision-making. Discover how quick data processing from collection to usability is crucial for efficiency and cost-effectiveness. 📈 This episode delves into the practical steps for achieving optimal data freshness, including automating data collection, consolidating data into a unified platform, and setting intelligent report update schedules. Learn how real-time updates in various business functions like e-commerce, marketing, and fraud detection can drastically enhance operational responsiveness. 🚀 If you're looking to enhance your data management practices, don't miss this deep dive into keeping your data fresh and actionable. Vadym and Ievgen discuss overcoming challenges like data silos and resource limitations, and share best practices for maintaining timely and accurate data flow. 💡 Keep your data fresh with the OWOX BI marketing analytics suite. Start your free trial now to access accurate data anytime, ensuring your business decisions are informed and timely. 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics 15:12

for 25 weeks siden15:12

15:12

📊 Join Vadym and Ievgen once again in this enlightening episode of The Data Crunch Podcast, as they delve into the "Crucial Dos and Don'ts of Marketing Analytics." Discover how setting SMART goals, choosing the right KPIs, and proper segmentation can dramatically enhance your marketing strategies. 🎯 In this episode, they break down how to effectively manage marketing analytics amidst the overwhelming data from various sources like Google Analytics, ad platforms, and CRM systems. They provide practical tips for integrating data to create a comprehensive view of customer interactions, and discuss the significance of data attribution in allocating marketing resources efficiently. 📈 Whether you're a seasoned marketer or a newcomer eager to improve your campaigns, this episode offers crucial insights and best practices to refine your approach to marketing analytics. 👉 Accurately track your marketing performance with OWOX BI. Start your free trial today and experience the power of full-spectrum analytics in action 👉 Get trusted reports with your context in 1 minute 👉 OWOX Website 👉 Analytics with OWOX BI YouTube Channel…

The Data Crunch

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Season 1: Episode #1 | Post-Cookie World: Insights for Marketers 12:25

for 26 weeks siden12:25