Executive Interview, Datazoom: The Complex Road Ahead For Ad Measurement Data And Metrics The Dan Rayburn podcast

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Executive Interview, Datazoom: The Complex Road Ahead for Ad Measurement Data and Metrics

10M ago 47:46

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Indhold leveret af Dan Rayburn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Rayburn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Diane Strutner, CEO of Datazoom, joins me for a detailed discussion on the current state of advertising data and the complex road ahead as inventory moves to digital and CTV. We discuss the seismic industry shift from siloed to a converged currency models, and the ensuing challenges in valuing digital and streaming ad impressions. Learn the crucial distinctions between accreditation and certification, particularly in relation to how they relate to audience measurement, and the impact on advertisers.
The conversation takes a turn towards transparency, or lack thereof, in Nielsen's methodology and their conspicuous absence from new industry initiatives and committees. Diane emphasizes understanding true ROI, and the inherent risks of decision-making without adequate revenue insights, and the lack of data that is behind enormous funding decisions, and publishing and media & entertainment’s push for profitability.

Podcast produced by Security Halt Media

… continue reading

113 episoder

#News #Tech News #Dan

Artwork

Executive Interview, Datazoom: The Complex Road Ahead for Ad Measurement Data and Metrics

The Dan Rayburn Podcast

published 10M ago

Del

MP3•Episode hjem

Indhold leveret af Dan Rayburn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Rayburn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Diane Strutner, CEO of Datazoom, joins me for a detailed discussion on the current state of advertising data and the complex road ahead as inventory moves to digital and CTV. We discuss the seismic industry shift from siloed to a converged currency models, and the ensuing challenges in valuing digital and streaming ad impressions. Learn the crucial distinctions between accreditation and certification, particularly in relation to how they relate to audience measurement, and the impact on advertisers.
The conversation takes a turn towards transparency, or lack thereof, in Nielsen's methodology and their conspicuous absence from new industry initiatives and committees. Diane emphasizes understanding true ROI, and the inherent risks of decision-making without adequate revenue insights, and the lack of data that is behind enormous funding decisions, and publishing and media & entertainment’s push for profitability.

Podcast produced by Security Halt Media

… continue reading

113 episoder

#News #Tech News #Dan

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