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Executive Interview: Roku Discusses the Latest Advertising Metrics, Formats and Trends Across FAST and AVOD

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Indhold leveret af Dan Rayburn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Rayburn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku joins me for a discussion about the latest challenges and opportunities with advertising across SVOD and FAST services. We discuss the measurement side of advertising, the powerful role of big data and integrated platforms in delivering accurate and consistent results and what brands are demanding for targeting. Dan also details Roku's vision for TV advertising, new creative ad formats and why Roku decided to build Roku branded TV's with a third-party manufacturer. Learn the complexities of the rapidly evolving advertising market and the multitude of opportunities waiting to be seized.

Podcast produced by Security Halt Media

  continue reading

113 episoder

Artwork
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Manage episode 376602912 series 3293405
Indhold leveret af Dan Rayburn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Rayburn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku joins me for a discussion about the latest challenges and opportunities with advertising across SVOD and FAST services. We discuss the measurement side of advertising, the powerful role of big data and integrated platforms in delivering accurate and consistent results and what brands are demanding for targeting. Dan also details Roku's vision for TV advertising, new creative ad formats and why Roku decided to build Roku branded TV's with a third-party manufacturer. Learn the complexities of the rapidly evolving advertising market and the multitude of opportunities waiting to be seized.

Podcast produced by Security Halt Media

  continue reading

113 episoder

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