Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, And Cohesive, Cross-Media Measurement And Innovation The Dan Rayburn podcast

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Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation

8M ago 35:46

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Indhold leveret af Dan Rayburn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Rayburn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.

Podcast produced by Security Halt Media

… continue reading

113 episoder

#News #Tech News #Dan

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Executive Interview: Comcast Discusses Ad Measurement Challenges; The Soon-To-Disappear Cookie, and Cohesive, Cross-Media Measurement and Innovation

The Dan Rayburn Podcast

published 8M ago

Del

MP3•Episode hjem

Indhold leveret af Dan Rayburn. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dan Rayburn eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Larry Allen, VP/GM, of Data and Addressable Enablement at Comcast Advertising joins me for a detailed discussion on how the shift in viewing habits to all screens is making it difficult to provide cohesive cross-media measurement. We discuss the impact of the loss of third-party cookies, the challenges and opportunities that exist with measurement at scale, including with FAST services, and the potential role of AI tech to fill in measurement gaps. Finally, we highlight why the industry needs a clear set of guidelines on how the industry wants to approach measurement across inventory owners and distributors to provide a common language for measurement cross-platforms.

Podcast produced by Security Halt Media

… continue reading

113 episoder

#News #Tech News #Dan

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