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Alex Farmer, VP of Customer Success at Cognite - Building a customer advocacy program

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Manage episode 279178158 series 2463540
Indhold leveret af Planhat & Anika Zubair and Anika Zubair. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Planhat & Anika Zubair and Anika Zubair eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, our host Anika Zubair chats with Alex Farmer, VP of Customer Success at Cognite, about building customer advocacy programs.

Creating strong customer advocates is something that every customer success professional strives for with their customer base. But what makes a good customer become an advocate? Is it how much of your product they use? A positive survey feedback? or them becoming a reference? Not only is it difficult to define a customer advocate but it also difficult to transform your good customers into great advocates.
Podcast enquiries: sofia@planhat.com

  continue reading

73 episoder

Artwork
iconDel
 
Manage episode 279178158 series 2463540
Indhold leveret af Planhat & Anika Zubair and Anika Zubair. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Planhat & Anika Zubair and Anika Zubair eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode, our host Anika Zubair chats with Alex Farmer, VP of Customer Success at Cognite, about building customer advocacy programs.

Creating strong customer advocates is something that every customer success professional strives for with their customer base. But what makes a good customer become an advocate? Is it how much of your product they use? A positive survey feedback? or them becoming a reference? Not only is it difficult to define a customer advocate but it also difficult to transform your good customers into great advocates.
Podcast enquiries: sofia@planhat.com

  continue reading

73 episoder

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