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Do You Have Information Rot?
Manage episode 382745738 series 3193610
Indhold leveret af Andrea Belk Olson. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Andrea Belk Olson eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
Every organization we've worked with has reams of consumer feedback. Often it is utilized to make critical decisions. Sometimes, it's not. Sometimes, the feedback itself becomes the exercise, where study after study is created multiple times a year, and the insights are simply shared across the organization - nothing more. While customer insight collection is one thing, how companies analyze it is another. Even though we do relentless collection, leaders overlook the fact that consumer stories and insights are subject to decay.
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