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Leadership and Faith in Family Business: Insights from Madison Atkinson
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Madison Atkinson, a recent MBA graduate from Olivet Nazarene University, shares her inspiring journey of leadership within her family's business, FastSigns of Kankakee. Listen as she reveals the powerful principles instilled by her parents that have guided both her personal growth and the business's success. From the significance of rest and family time to team development through business coaching, Maddie offers a fresh perspective on balancing family dynamics in a business setting and how personal values can fuel effective leadership.
Faith and community play a pivotal role in shaping both personal and professional lives, as discussed with insights from Jeff Williams and his work with Strength Finders. Discover how faith-based practices and scripture, especially the encouraging verses from Isaiah, provide strength during challenging moments, like hitting sales targets. This conversation explores the importance of leadership and discipleship programs, daily devotionals, and small group activities that nurture personal growth and community among church members and colleagues, underscoring the vital role of family support and perseverance through faith.
FastSigns' journey from its humble beginnings to becoming a thriving business is nothing short of remarkable. Maddie details the evolution from manual processes to advanced technology, sharing their ambitious plans for future engagement with local chambers and an expanded sales team. Learn about the effective marketing strategies that have bolstered brand recognition and customer relationships, such as networking and personalized outreach. With highlights on the collaborative franchise model of FastSigns, this episode encapsulates the supportive network that drives the business's ongoing success.
To learn more about other entrepreneurship opportunities and the McGraw School of Business’s very own Createur Conference and Pitch Competition, go to Createur.Olivet.edu.
Kapitler
1. Personal Development in Family Business (00:00:00)
2. Navigating Challenges and Building Community (00:10:47)
3. Growth and Future of Fast Signs (00:16:30)
4. Marketing Strategies and Fast Signs Support (00:21:47)
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