Eventide Brewing

The Craft Brewers' Creative

Coming to you from Eventide Brewing in Grant Park, Atlanta. In this week's episode of The Craft Brewers' Creative, Jenna is joined by jack of all trades, Hayley Cowen and head brewer, Adam Lukey from Eventide Brewing. Find out all about their favorite beers and can art that they have created and how they go about brewing different kinds of craft ales.

KEY TAKEAWAYS

• Eventide means twilight in old English, which is when the group of friends who formed the brewing company would get together to drink.
• German towns will often have a town brewery and that will be the most popular drink among the locals, as opposed to national or international brands.
• A Märzen beer is a German beer traditionally brewed in March so they are ready for Oktoberfest. However, in the modern age we have things like temperature control and stainless steel so the process can be expediated. This is sometimes considered controversial to beer purists.
• A cold IPA is a crisper version of an IPA brewed at the lowest possible temperature and when finishes is almost the opposite of an American pale ale.

BEST MOMENTS

‘We like to have partnerships that tie us back to the community'

‘How about we make a Jenna Blonde Ale'

VALUABLE RESOURCES

https://www.eventidebrewing.com/

https://www.instagram.com/eventidebrewing/

https://www.kateburkeetc.com/eventidebrewingarborale

ABOUT THE HOST

Jenna Steele fell in love with the craft beer industry while studying hospitality at Cornell University, where she graduated with a Bachelor of Science in Hotel Administration. In one of her courses, she was able to try countless craft beers, from across the US, in every style. Though the beer was good, the can art stood out. She wanted to know more about how the cans came to be.

Jenna's love for craft beer is primarily due to beers and breweries' creative and visual elements. Got cool can designs? Heck yeah.

After working in finance for a couple of years, Jenna returned to her love of craft beer. She wanted to hear the stories behind can names and designs, brewers' backgrounds, breweries, and hear from label artists themselves. So, she took it upon herself to start The Craft Brewers' Creative under her Craft brand, Beer Can Lover.

On The Craft Brewers' Creative, Jenna interviews brewers, graphic designers, marketing managers, creative directors, owners, and everyone in between about themselves and the beers they bring alive.

You can find Jenna and her craft beer content on Instagram @beercanlover

If you want to contact Jenna, email [e-mail]

This show was brought to you by Progressive Media

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