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EP5: The Personality in Chatbot Marketing, Why It’s More Than Just a Pretty Face

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Manage episode 311627030 series 3158783
Indhold leveret af Jam Mayer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jam Mayer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode 5: The Personality in Chatbot Marketing

Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.

Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else.

This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement.

Comments and feedback at https://theconversologist.show

--- Send in a voice message: https://podcasters.spotify.com/pod/show/conversologist/message
  continue reading

32 episoder

Artwork
iconDel
 
Manage episode 311627030 series 3158783
Indhold leveret af Jam Mayer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jam Mayer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Episode 5: The Personality in Chatbot Marketing

Chatbots are commonplace in business and marketing, covering everything from brand awareness, to customer service, to online sales.

Most chatbot conversation designers will agree an effective chatbot needs a personality. But nearly always, ‘personality’ means a name, a face, and not much else.

This week we talk chatbot personalities, skeuomorphism and the key to true customer engagement.

Comments and feedback at https://theconversologist.show

--- Send in a voice message: https://podcasters.spotify.com/pod/show/conversologist/message
  continue reading

32 episoder

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