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11. The future of online advertising: A publisher's perspective. Zack Sullivan - Future Publishing

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Indhold leveret af The ClickZ Digital Marketing Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The ClickZ Digital Marketing Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In Episode 11 I talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publishers have had to react to the changing demands of their audiences, as well as new disruptive technology such as programmatic ad buying, native advertising and ad-blockers. The continued ability of publishers to adapt to these changes is also vitally important to advertisers and marketers, and we'll get an insight into what Zack thinks will be the next big developments.
  continue reading

33 episoder

Artwork
iconDel
 
Manage episode 309981404 series 3027283
Indhold leveret af The ClickZ Digital Marketing Podcast. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The ClickZ Digital Marketing Podcast eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In Episode 11 I talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publishers have had to react to the changing demands of their audiences, as well as new disruptive technology such as programmatic ad buying, native advertising and ad-blockers. The continued ability of publishers to adapt to these changes is also vitally important to advertisers and marketers, and we'll get an insight into what Zack thinks will be the next big developments.
  continue reading

33 episoder

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